The Kangaroos' brand has grown a lot since 1999, so we will definately have over that 12K mark.
One good thing on the promotions side of things, is whilst it hasn't been anything huge, it has been regular. There is usually ads in the telegraph and herald every few days for the Grand Finals and Tri-Nations tickets, and Triple M often plays radio ads about it.
Of course it would be nice to have these backed up with a television commercial, but at least a presence is being made. The links and promotions on the ARL, ARL Development, NSWRL, CRL and NRL websites will at least help to keep the matches in peoples minds, and hopefully a lot of junior clubs take up the offer for the cheap ticket packages available through the NSWRL Academy.