Manurewa_Marlins
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After noticing buzz being generated over on the USA Network thanks to the WWE's use of 'real life' in its storylines particularly with the CM Punk, Brock Lesnar and Shield characters, The Fox Network had decided it was time once again to think about wrestling programming.
Fox had had incredible success with the UFC deal - which was drawing in unprecedented numbers of viewers, with advertising revenue shattering records held by traditional situation comedy and drama. With its sport coverage doing very well, Fox believed that an hour of wrestling per week could compliment its athletic and drama programming nicely, striking a perfect balance between the two.
There was a catch, however. Fox wanted a realistic product. No over the top gimmicks. No barbed wire and thumbtacks. No cartoon characters. Fox execs were also strict in emphasizing they wanted something that would take off straight away - noting the success of the UFC compared to the mediocrity exhibited by MTV's Wrestling Society X.
They were also quick to point out that whilst they wanted an athletic style show which reflected its sports-oriented audience, they also wanted programming which did not harm its image in the news coverage and broadcasting arena. As such, strict conditions on the level and types of language (both verbal and non) as well as use of "feigned" blood injuries, were to be monitored heavily.
They wanted a safe product which tested the boundaries...a difficult ask for the Tuesday at 8:30pm slot.
Cue: Ring of Honor.
Fox had had incredible success with the UFC deal - which was drawing in unprecedented numbers of viewers, with advertising revenue shattering records held by traditional situation comedy and drama. With its sport coverage doing very well, Fox believed that an hour of wrestling per week could compliment its athletic and drama programming nicely, striking a perfect balance between the two.
There was a catch, however. Fox wanted a realistic product. No over the top gimmicks. No barbed wire and thumbtacks. No cartoon characters. Fox execs were also strict in emphasizing they wanted something that would take off straight away - noting the success of the UFC compared to the mediocrity exhibited by MTV's Wrestling Society X.
They were also quick to point out that whilst they wanted an athletic style show which reflected its sports-oriented audience, they also wanted programming which did not harm its image in the news coverage and broadcasting arena. As such, strict conditions on the level and types of language (both verbal and non) as well as use of "feigned" blood injuries, were to be monitored heavily.
They wanted a safe product which tested the boundaries...a difficult ask for the Tuesday at 8:30pm slot.
Cue: Ring of Honor.
