Genius Freak #1 for Cronulla
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The Biggest Sports Euphemisms of All Time
Sport is a business. More so now than ever before. The “Weekend Warriors” of previous eras are now gone, and have been replaced by young professionals who spend their lives alternating between playing golf and Playstation 2. In a similar fashion, clubs are moving away from being run and managed by former players who struggle to string together coherent sentences. More often than not nowadays, clubs are run by businessmen for whom the almighty dollar comes first, and the game itself, second. With the businessmen come spin-doctors whose sole purpose is to keep us coming back, to keep us buying merchandise, and to keep us believing that things aren’t as bad as they seem. To do this, the spin-doctors of sport have come up with what I believe is the biggest euphemism of all time. This euphemism is, REBUILDING PERIOD.
Forget terms like ‘Surgical Strike’ and ‘Collateral Damage’, ‘Rebuilding Period’ is without a doubt the biggest euphemism ever. What it basically means is that your team sucks, and is going to suck for the next little while, but in the end everything will be fine. This euphemism is considered by spin-doctors to be a complete argument, and to render any and all questions moot. The best thing about the term however, is that it stretches like bubblegum so that the actual ‘Period’ itself can last as long as the spin-doctors want it to. This of course does not work with other euphemisms.
Take the euphemism ‘Collateral Damage’ as a counter example. The term ‘Collateral Damage’ is Army talk for, “We killed 950 civilians, but we think we got one guy who may or may not have been making anthrax in his garage.” Now if you use it selectively, the term ‘Collateral Damage’ will let you get away with murder. The problem with this term however, is that you can only use it so many times before people get irritated, and have you removed from power. This is not the case with the term ‘Rebuilding Period.’ It is possible to be in a rebuilding period for decades, and the simple invoking of this phrase allows you to get away with murder to almost the same degree as does, “Collateral Damage.”
The thing is of course, that unless you’re Chris Anderson, a ‘Rebuilding Period’ is not something you initially set out to achieve. Most teams start the season with high aspirations, and only invoke this catch cry when it becomes clear that the team is in trouble, and the jobs of those in power may be on the line. ‘Rebuilding Period’ is a term that you usually invoke about round ten, right around the same time that fans start burning effigies of the coach at home games. But wait, there’s more. The term, “Rebuilding Period” comes complete with a companion. Whereas ‘Rebuilding Period’ offers up some vague hope that things will change in the future, ‘Rebuilding Period’s’ sister euphemism, ‘Mathematically Possible’ can be invoked once the season is well and truly over. The theory behind this term is similar to that of ‘Rebuilding Period,’ but it offers up much less hope, and is a sure sign that those in charge are grasping at straws, and surfing the Career One website in their spare time. The term ‘Mathematically Possible’ works as such. “OK, if we win every game from now on, and lots of other teams lose by fifty points for six weeks in a row, and Saint George and Newcastle take key injuries between now and then, and if every single one of our players have the greatest games of their lives between now and September, then there’s an outside chance that we may, and I’m not saying we will, but we may, be able to squeak into eighth position on the ladder. But don’t hold me to that.”
Yes, euphemisms are fast becoming more and more common among boards desperate to placate disgruntled, disenfranchised fans. They are used to stop rioting, lynchings, and above all else, non-renewal of season tickets for the following year. The only sadder thing than a club that engages in euphemisms though, is a fan who relies on them to hold his head up high among his friends and colleagues on Monday morning. These euphemisms include, “We won the second half,” and “We won the comp in 1979.” Saint George fans everywhere, you know who you are.
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Word Count: 737 Including Title