Sunday arvo games could be claimed as equally important. They might not demand the same advertising revenue but they lead into the 6pm news and set the station up for the very important Sunday night.
To basically target Sydney only so they can claim QLD is losing interest in RL on the back of the AFL push is my prediction...
People bitch and complain when Sydney teams don't get Sunday games (and rightly so)....now when they do, its a bad thing?