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Scott Penn to bail out Sea Eagles again as plans are prepared for $50m stadium

Goddo

Bench
Messages
4,257
http://www.theaustralian.com.au/new...-for-50m-stadium/story-e6frg7mf-1226148468214
AS the days count down to Manly's grand final clash with the Warriors, majority owner Scott Penn has admitted the club is still staring at a $1 million loss this season that he will have to pay out of his pocket.

In a wide ranging interview with The Australian, Penn spoke about a variety of topics, including the club's plan to build a $50 million stadium and the anguish he felt after a decision was made recently to sack club stalwart and his uncle, Peter "Zorba" Peters.

The Sea Eagles' financial woes have been well documented this season, the shortfall being attributed to a number of factors, including the fact the club wasn't able to secure its major sponsor - anti-virus software company Kaspersky - until late in the season.

The club will pocket $400,000 if it wins Sunday night's grand final at ANZ Stadium but Penn said it would still be short. And it would be up to his family and co-owner Quantum to bail it out.

He estimated the Penn family has sunk about $5 million into the Sea Eagles to help transform them into one of the most competitive teams since they bought a majority share of the club in 2006.

"Back in '06 we posted a million-and-a-half loss and a million in '07. Even though we made the grand final in '07 we made a million-dollar loss," Penn said.

"Even making the grand final this year, we'll probably make a million-dollar loss.

"It's primarily from spending the money that we believe needs to be spent, particularly on football, and then we've been underperforming in some other areas, like sponsorship and venue.

"We've got 3000 ticketed seats and we need 8000 to 10,000 to be viable in terms of a venue."

The club has already opened negotiations with the state and federal governments about a $50 million redevelopment of Brookvale Oval.

It hopes to have schematics of the plan to present to the government next week ahead of a master plan - currently being worked on by local council and architects hired by the club - to be tabled before the end of the year.

Penn is hoping the Sea Eagles will receive the same type of government support that both Newcastle and St George Illawarra received to upgrade their stadiums.

The plan is to extend the seating capacity at Brookvale Oval to 22,000 but more importantly to cater for 10,000 ticketed members, which would significantly boost the club's coffers.

Penn hasn't ruled out relocating the Sea Eagles for the 2013 season if the upgrade goes ahead, with the SFS and Bluetongue Stadium in Gosford the likely destinations for home games.

"We're not looking to make significant profits but we also don't want to make losses," he said.

"We're looking to break even and reinvest any profits in the team.

"They're (the governments) certainly supportive but they've also been strong in saying we need a plan - show us a plan, show us what you're trying to do and how you're trying to engage the community, and we'll see if we can find some funds."

Peters spent four decades at the club but was moved on after he fell out with new chief executive David Perry.

Penn admitted he had fought hard for Peters - who is related to the Penn family by marriage - but was out-voted by the board.

"It's been incredibly hard. He's my uncle," Penn said. "It's been one of the toughest things I've ever had to go through.

"When it's family, the support is unconditional, so we backed him fully but in the end we didn't have the numbers.

"There's no question it put a bit of strain on from within the family because everyone says, 'Surely you could protect him'.

"But unfortunately when you don't have the numbers on the board for those types of decisions, it's difficult."

Seems Penn is working hard trying to do all the right things. The club has problems, but seem to be heading in the right direction.
 

Nice Beaver

First Grade
Messages
5,920
Good article.
Love or hate Manly, I think everyone agrees the ground needs massive upgrades to be viable.
Hopefully Penn leads them to that and plenty more premierships!!
 

Cumberland Throw

First Grade
Messages
6,446
They need to have a culture shift within the club to be more inclusive.

This f**k you attitude. Costs them big time

You can have this attitude when you are the new York Yankees and are worth a billion dollars
 

Nice Beaver

First Grade
Messages
5,920
They need to have a culture shift within the club to be more inclusive.

This f**k you attitude. Costs them big time

You can have this attitude when you are the new York Yankees and are worth a billion dollars

I can understand your point. But the flipside of that is the "us against them" attitude helps drive the team to success.
Without success you don't attract the corporate dollar anyway.
But I do take your point that it would turn off some sponsors too.
Tricky balancing act.....
 

firechild

First Grade
Messages
7,742
They need to have a culture shift within the club to be more inclusive.

This f**k you attitude. Costs them big time

You can have this attitude when you are the new York Yankees and are worth a billion dollars

When the club, the players and the fans are constantly attacked by the media and rival fans, including those who used to be involved in the game, there is no surprise that the club as a whole has built up that attitude. 40 years of hatred isn't going to go away in a year or 2. We still constantly hear moaning from Sharks fans about how they hate Manly because of a grand final in the 70s or Souths fans whinging about what happened in the 60s. Yet they have the hide to call Manly whingers if they complain about the refereeing in a game a few days prior.
 

ozjet1

Guest
Messages
841
a modern stadium which can accommodate more ticketed members will do wonders for the club once it's realised. until then, they'll continue to operate in the red financially. just imagine if they were to have some really poor on-field years. Manly will die a slow and painful death if they continue to operate in the current manner. the alternative of abandoning the Warringah municipality would not work. they are predominantly a northern beaches team whose fans live in an area with little efficient public transport and poor road infrastructure linking it to most other areas the Sydney urban area.
 

Guvner

First Grade
Messages
9,621
They will be very lucky to get the proposed development up on the current site. There will be a large part of the community opposed to it.
 

Goddo

Bench
Messages
4,257
Manly's troubles are two fold:

1. The Stadium - I wouldn't be surprised if they lose money playing at Brookvale - limited corporate and member oportunities
2. Geographic isolation - low away attendence, low support outside the Northern Beaches, low sponsor oportunities in highly competitive Sydney

If they get a new whiz bang stadium it will help a lot. They will still have to try to broaden their appeal though.
 

muzby

Village Idiot
Staff member
Messages
45,712
if manly want, we're happy to offload the grandstand from win stadium to help save them some money..

it's hardly been used, and has a retractable roof*





*depending on wind conditions..
 

AlwaysGreen

Immortal
Messages
47,967
I think Manly should design a stadium that moves around and picks up their fans from their doorsteps. We don't want Manly fans travelling too far.
 

thorson1987

Coach
Messages
16,907
Penn hasn't ruled out relocating the Sea Eagles for the 2013 season if the upgrade goes ahead, with the SFS and Bluetongue Stadium in Gosford the likely destinations for home games.

Bad idea. There crowds would drop significantly.
 

betcats

Referee
Messages
23,500
I can understand your point. But the flipside of that is the "us against them" attitude helps drive the team to success.
Without success you don't attract the corporate dollar anyway.
But I do take your point that it would turn off some sponsors too.
Tricky balancing act.....

The thing is other teams can be succesful without that attitude so why does Manly need it?
 

Danish

Referee
Messages
31,875
I think Manly should design a stadium that moves around and picks up their fans from their doorsteps. We don't want Manly fans travelling too far.


Perhaps some mannequins in Eagles jerseys with webcams for eyes? That way manly fans can just stream the game from home.

Would certainly make it much more bearable for us away supporters
 

Goddo

Bench
Messages
4,257
I wonder what the stadium plans are like at $50M... WIN Stadium's new stand was $29M before the roof troubles and it doesn't have match facilities (teams and refs), so I'm not sure what they will get for $50M concidering the whole ground needs bulldozing. Maybe a big new Western Grand stand with new facilities and a hill on all other sides, plus new surface, lights etc? That would be about $50M worth.

Or two small grandstands, east and west with facilities split across the two.
 

BunniesMan

Immortal
Messages
33,688
To be in the red during what really is a golden era (by modern standards, 3 grand finals in 5 seasons is a golden era) has to be a concern. Imagine if they had a poor few seasons.

People have a go at us about playing at ANZ but the facts are we get paid for every game and we have the ability to sell virtually an unlimited number of ticketed memberships.

If Manly moved to the SFS/ANZ permanently, and their fans got of their backsides, they've be in the black too.
 
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