The coach is the first port of call (actually the only port of call) for the NRL media who want to write about a game in their articles (Rothfield etc). They therefore are in the best position to be able to promote the game. You could sit there and act like a baby for 2 minutes before the media loses interest and goes to cover our competition (i.e. AFL, A-League) OR you could talk constructively for 20 minutes and overload the media with interesting tidbits about the upcoming game that they could then write about. This promotes the game and reduces the likelihood that the journalist, who is looking to fill space, goes digging for gossip.
You should go look at american sports to see how masterful their coaches are at promoting their games.
No it isn't. Being able to deal with the media like a master should be the most important and easiest job of an NRL coach in our competitive sports market.
We should be aiming for Brisbane RL to be like Adelaide AFL or Perth AFL. Those are the comparisons to make. Big cities, population obsessed by the sport, minimal teams. Both Adelaide and Perth are doing a lot better than Brisbane.