This story brought to you by Khoder Nasser Management Agency.
Just how much was Ritchie and/or the DT paid for this ad?
They haven't been paid directly for this story to be written. Pretty sure that's not how it works. They write the story first and wait for all of us to read it, discuss it, link it, email, and generally give it life. Then they will take the circulation figures (and all the other data) for this issue featuring $BW to the advertisers saying "look at how many people read the DT on Monday compared to those other papers and look at how many people linked it and discussed it online spreading your advertising message further and further....". And then the advertisers will say "wow, you're right, heaps of people read it compared to the other papers and then they continued discussing it online for days/weeks in various forums" and they will pay them for more advertisements next week or next month. The same way it works every week or month.
You, me, and everyone else knows that if you attach $BW's head or name to something then people look at it. They might not like it, but they will look. And then they will tell others. I hadn't read this article until I saw it linked on this website and read your post. Nice work, you got the DT a reader, Ritchie a bit more ammo to write a similar piece next week, and generally added weight to the theory that $BW will drag people into the game. In your effort to drag this story down you only succeeded in proving the author right.
The NRL doesn't pay for stories to be written about it. They spend their money trying to make sure people in the game don't get written about LOL.
Just on Ritchie. He is a full time sports journo working for Sydney's most popular newspaper which just happens to thrive on sports stories. Thousands of people consume his work every day. He'd be getting an easy $200k+ a year. Not Paul Kent money but he'd be going ok.
