If Cronulla fails in their latest attempt to jag a sponsor, they're likely to cut their losses and run out with ''CSFC'' on their jerseys for the remainder of the year. After five months of negotiations, the Sharks knocked back a lucrative offer from a US adult online dating service, fearing it wasn't the right fit for the club or the game. There are talks with another company, but if those fall over they need to get a jersey out ASAP to cash in on their hot start to the year. ''Values are more important than value,'' Cronulla chairman Damian Irvine said. ''We're considering putting our name on the front of the jersey for the rest of the year, retail it and say to our fans 'we'll back ourselves', while no one is in a position to at the moment.''
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