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Telstra to Sponsor NRL for Six Years
Tuesday, March 6, 2007 - 1:09 PM
The NRL today announced a new six-year agreement with Telstra as competition Naming Rights sponsor and New Media partner until the end of the 2012 season.
NRL Chief Executive Officer, Mr David Gallop, said the multi-million dollar agreement secured an exciting future for League fans by bringing them the best online and mobile access to their game, as well as a wide range of direct grassroots and development programme benefits.
Telstra and BigPond are unequalled in their online and mobile content, coverage and their customer base, Mr Gallop said.
These negotiations have underlined their commitment to the development of leading-edge online and mobile NRL content for fans.
This is a great deal for people who love our game, the kids who receive direct support through the Telstra Rugby League Assistance Fund and the Telstra Kids to Kangaroos Junior Rugby League Program and for the NRL and its clubs.
Its the largest sponsorship and New Media deal in the games history and it is a massive vote of confidence in the NRL and the direction in which we are headed.
Telstra will be the longest serving naming rights sponsor in Premiership history and its a true partnership.
Maintaining the relationship will further contribute to the growth, success and enjoyment of our game at both the elite and community level.
This deal is about finding the right telecommunications and New Media partner, one who can deliver the best experience to the greatest number of fans.
BigPond Group Managing Director, Mr Justin Milne, said BigPond not only shared the NRLs commitment to growing the game, but would continue to develop new and improved ways for league fans to access their sport on-demand, both when and where they wanted it.
Only Telstra can provide a truly integrated online and mobile NRL experience, Mr. Milne said.
When the new look 2007 NRL sites on Telstras Next GTM and 3G Mobiles and BigPond broadband are launched next month, fans will be able to access :
full game replays,
timely highlights and video updates on mobile and online,
live results and statistics,
news, interviews and club-specific content,
competitions and more.
Mr. Milne said Our nrl.com website has proved incredibly popular. In August last year, we had a record number of visits almost a million. And more than three and a half million videos were streamed in 2006. The Ladder Predictor alone had more than 200,000 players.
And to ensure the continued growth and popularity of League, from grassroots through to the elite levels, this deal brings other great benefits to the sport.
Telstras support of grassroots Rugby League programs, including the Telstra Assistance Fund and the Telstra Kids to Kangaroos Junior Rugby League program will ensure the benefits of the sponsorship flow to communities across Australia, Mr. Milne said
Telstra has provided equipment worth over $800 000 through the Telstra Rugby League Assistance Fund to 627 clubs from Litchfield in the Northern Territory to Lightning Ridge in New South Wales over the last three years.
Last year the Telstra Kids to Kangaroos Junior Rugby League Program taught over 2500 children from Queensland, New South Wales and the ACT the skills of the game in a safe and fun environment.
This sponsorship agreement will ensure these programs continue to benefit communities across Australia for at least the next six years developing the Rugby League legends of the future by providing practical assistance today, Mr. Milne said.
http://www.nrl.com/News/Latest/NewsArticle/tabid/76/NewsId/4103/Default.aspx
Tuesday, March 6, 2007 - 1:09 PM
The NRL today announced a new six-year agreement with Telstra as competition Naming Rights sponsor and New Media partner until the end of the 2012 season.
NRL Chief Executive Officer, Mr David Gallop, said the multi-million dollar agreement secured an exciting future for League fans by bringing them the best online and mobile access to their game, as well as a wide range of direct grassroots and development programme benefits.
Telstra and BigPond are unequalled in their online and mobile content, coverage and their customer base, Mr Gallop said.
These negotiations have underlined their commitment to the development of leading-edge online and mobile NRL content for fans.
This is a great deal for people who love our game, the kids who receive direct support through the Telstra Rugby League Assistance Fund and the Telstra Kids to Kangaroos Junior Rugby League Program and for the NRL and its clubs.
Its the largest sponsorship and New Media deal in the games history and it is a massive vote of confidence in the NRL and the direction in which we are headed.
Telstra will be the longest serving naming rights sponsor in Premiership history and its a true partnership.
Maintaining the relationship will further contribute to the growth, success and enjoyment of our game at both the elite and community level.
This deal is about finding the right telecommunications and New Media partner, one who can deliver the best experience to the greatest number of fans.
BigPond Group Managing Director, Mr Justin Milne, said BigPond not only shared the NRLs commitment to growing the game, but would continue to develop new and improved ways for league fans to access their sport on-demand, both when and where they wanted it.
Only Telstra can provide a truly integrated online and mobile NRL experience, Mr. Milne said.
When the new look 2007 NRL sites on Telstras Next GTM and 3G Mobiles and BigPond broadband are launched next month, fans will be able to access :
full game replays,
timely highlights and video updates on mobile and online,
live results and statistics,
news, interviews and club-specific content,
competitions and more.
Mr. Milne said Our nrl.com website has proved incredibly popular. In August last year, we had a record number of visits almost a million. And more than three and a half million videos were streamed in 2006. The Ladder Predictor alone had more than 200,000 players.
And to ensure the continued growth and popularity of League, from grassroots through to the elite levels, this deal brings other great benefits to the sport.
Telstras support of grassroots Rugby League programs, including the Telstra Assistance Fund and the Telstra Kids to Kangaroos Junior Rugby League program will ensure the benefits of the sponsorship flow to communities across Australia, Mr. Milne said
Telstra has provided equipment worth over $800 000 through the Telstra Rugby League Assistance Fund to 627 clubs from Litchfield in the Northern Territory to Lightning Ridge in New South Wales over the last three years.
Last year the Telstra Kids to Kangaroos Junior Rugby League Program taught over 2500 children from Queensland, New South Wales and the ACT the skills of the game in a safe and fun environment.
This sponsorship agreement will ensure these programs continue to benefit communities across Australia for at least the next six years developing the Rugby League legends of the future by providing practical assistance today, Mr. Milne said.
http://www.nrl.com/News/Latest/NewsArticle/tabid/76/NewsId/4103/Default.aspx