There are multiple differences.
The first is that they only talk about this rubbish during the transfer windows. In our sport, it's the only thing that journalists acknowledge during every day of the regular season. To the point that I'm convinced you could be a rugby league reporter and not ever actually watch a single game. They sure as sh*t don't ever reference what's happening on the field. In your example, they talk about it during the transfer window, but not the rest of the year.
Secondly, our sport has this rubbish about players signing for a club in 9 months time. If you're so desperate to sign elsewhere, move now. No one wants to cheer for a player once he's signed elsewhere. In some occasions you'd have a fringe player who is being offered a place elsewhere on much more money and the fans don't resent them, but they still don't have any desire to see them running around for their club - and more to the point, those scenarios are well and truly the minority. If you are leaving, you are dead to the club.
I always used to think the 5 months of "who will get picked for NSW" was detrimental to our game, but even that is at least relevant (to a very slim extent).
Future contracts are killing the NRL.