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The star of the new NRL campaign is.........

Timmah

LeagueUnlimited News Editor
Staff member
Messages
100,987
It's not designed to inspire rusted on fans, how do people still not get tthat?
 

Perth Red

Post Whore
Messages
69,874
I'm not really sure what it is trying to inspire? No strong messaging in it. "Let's make history" wtf is that supposed to mean to the avg fan?

Better if they chose a message ie get to a game, orbe a member, or enjoy the thrilling action of the worlds toughest sport, orshow your colours (buy our merch), or nrl the inclusive family game look Or Look at our reach being played in every part of australia and nz this season.

Where's the positioning? What are they trying to tell us?
 

insert.pause

First Grade
Messages
6,462
I'm not really sure what it is trying to inspire? No strong messaging in it. "Let's make history" wtf is that supposed to mean to the avg fan?

Better if they chose a message ie get to a game, orbe a member, or enjoy the thrilling action of the worlds toughest sport, orshow your colours (buy our merch), or nrl the inclusive family game look Or Look at our reach being played in every part of australia and nz this season.

Where's the positioning? What are they trying to tell us?
too subtle for some obviously... it's not the best but to say it doesn't have a clear message is nonsense.
 

insert.pause

First Grade
Messages
6,462
For those unsubtle amongst us what's it's message?
It's marketing a sense of community by linking fans with players, in particular younger fans, by promoting the use of social media to discuss 'moments' during games to "be part of history". It's very clearly targeting a more youthful demographic.

It's a typically safe NRL campaign.
 
Last edited:

some11

Referee
Messages
23,675
For those unsubtle amongst us what's it's message?
You know those moments fans talk about ten, twenty, thirty years after the fact?

Well now they film it and upload it for others to enjoy, literally a moment in history from a fan's point of view.
 
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