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A high-powered meeting of business leaders and club sponsors have urged Cronulla Sharks to make better use of their assets and become more self-sufficient in their new drive for success, both on and off the field. Sharks board members were told the club had the potential to duplicate the giant Panthers club following the NSW government's decision to allow a rezoning of the Sharks' land around their Woolooware leagues club and around Toyota park.
The meeting was inspired by new coach Ricky Stuart and his manager John Fordham, who accompanied the likes of Sony BMG head Dennis Handlin and winemaking chief Brian McGuigan to the meeting with Sharks executives headed by Barry Pierce. Alan Stephenson, the commercial chief of sponsor Harvey Norman, said the meeting was very proactive, aimed at helping the Sharks board.
"It was a very positive with plenty of ideas." said Stephenson. "I think it is fair to say the Sharks know they have to spend a dollar to make a dollar to become more successful. There is an air of excitement with Ricky Stuart as coach, but I think he has a mandate to be much more than that at the Sharks." Stephenson described the land rezoning as the "most exciting thing that has happened at the Sharks in 20 years. Yet a lot of fans would not realise it...the club now must turn it into something useful." he said. "The Sharks really have the potential to build something akin to the Panthers in the west.
The Sharks have increased the size of their marketing department to accompany the new drive for the supporter and business dollar, co-inciding with the NRL's push to have football clubs less reliant on their leagues clubs.
By Brad Forrest.
The meeting was inspired by new coach Ricky Stuart and his manager John Fordham, who accompanied the likes of Sony BMG head Dennis Handlin and winemaking chief Brian McGuigan to the meeting with Sharks executives headed by Barry Pierce. Alan Stephenson, the commercial chief of sponsor Harvey Norman, said the meeting was very proactive, aimed at helping the Sharks board.
"It was a very positive with plenty of ideas." said Stephenson. "I think it is fair to say the Sharks know they have to spend a dollar to make a dollar to become more successful. There is an air of excitement with Ricky Stuart as coach, but I think he has a mandate to be much more than that at the Sharks." Stephenson described the land rezoning as the "most exciting thing that has happened at the Sharks in 20 years. Yet a lot of fans would not realise it...the club now must turn it into something useful." he said. "The Sharks really have the potential to build something akin to the Panthers in the west.
The Sharks have increased the size of their marketing department to accompany the new drive for the supporter and business dollar, co-inciding with the NRL's push to have football clubs less reliant on their leagues clubs.
By Brad Forrest.