Welcome to the IRL

[siv]

RLIF meeting today endorsed a name change to IRL or International Rugby League

Wonder what else was discussed

 

[roughyedspud]

What's for dinner probably

 

[Burns]

Call me a cynic, but thats pretty close to the National Rugby League. I wonder how much Beattie pushed for it.

 

[taipan]

Thought it was the Irish Rugby League.

 

[roughyedspud]

Call me a cynic, but thats pretty close to the National Rugby League. I wonder how much Beattie pushed for it.

The Aussie's have always called the RLIF the IRL

 

[Coastbloke]

I have a mate that still calls it the Board of Control or something like that lol..

 

[Jim from Oz]

RLIF meeting today endorsed a name change to IRL or International Rugby League

Wonder what else was discussed

Probably nothing! Lol

 

[southwalesrabbitoh]

I still call the IRB, the IRB. IRL, good, quite right.

 

[kdalymc]

Good way to push our game back...

197 other countries will still think it's a rugby union comp..

 

[yakstorm]

Not sure how pretty much dropping the Federation from RLIF and swapping the position of International is a backwards step?

So many fans and parts of the media have been incorrectly calling the RLIF different names like the IRLB, IRL, Board of Control, etc, so it's not like the RLIF held huge amounts of brand equity.

The fact on Social the RLIF has been using 'International Rugby League' for years just shows how that term resonates more than RLIF.

Anyway, here is the hype video the IRL has put out today:

 

[siv]

Seems in 1952 we were called the IRL

 

[siv]

Looks like they had a big 50 man Congress today

 

[Perth Red]

Toothless tiger controlled by nations with massive conflicts of interest. You can call it what you like it wont make it what it should be

 

[titoelcolombiano]

What I love about the name is that it is subtly taking back our share of the ownership of the term Rugby. It is very subtle but read the name 'International RUGBY League' out loud with the emphasis on the word Rugby (instead of the word league as we usually do) as you would read it if you were someone that didn't know there were two codes of Rugby. It changes the meaning altogether.

 

[Foreign Legion]

 

[morningstar]

Not sure how pretty much dropping the Federation from RLIF and swapping the position of International is a backwards step?

So many fans and parts of the media have been incorrectly calling the RLIF different names like the IRLB, IRL, Board of Control, etc, so it's not like the RLIF held huge amounts of brand equity.

The fact on Social the RLIF has been using 'International Rugby League' for years just shows how that term resonates more than RLIF.

Anyway, here is the hype video the IRL has put out today:

That video is surprisingly really good. Do you know who produced it and who has been engaged to do the re-brand Yak?

New website coming in 2020

https://www.intrl.sport/

 

[yakstorm]

That video is surprisingly really good. Do you know who produced it and who has been engaged to do the re-brand Yak?

New website coming in 2020

https://www.intrl.sport/

I believe it has been Whitekite who has been assisting the Digital Consultant the IRL engaged to look at their Digital Properties and recommended the rebrand.

 

[taipan]

For once rugby league has come up with a quality marketing presentation.That sort of promo should be shown on Fox for the 9s and future tests, certainly the 2021 RLWC.

 

[morningstar]

Do your worst guys...

 

[siv]

Looking forward to the Questions and Answers