Previous WC profits ($Aud)
2008 made somewhere between $3.6m and $5m, sources seem to vary
2013 made $6.6m
2017 is allegedly on track to make $7m. Maybe the finals will do huge business and bring this up - based on previous events and the $12m bid claim I think any less than $10m is a disappointing result and a stagnation.
Ultimately whether it's 7 million or 12 million it's still chump change in the grand scheme of things. This is a tournament held only every 4 years. Shit some individual NRL players will be making that much money in a 4 year period. The NRL gives every single club that much money every single season. With this level of profit the International game will never go anywhere. Also how much of that money actually goes to where it's needed helping the International game?
We simply need more International games of RL and we need to be making money outside of the world cup.
That's one of the major difficulties for international league.The main governing body for league which holds all of the money couldn't give a f**k about international league and actively tries to hurt it. Look at other sports. The ARU push the wallabies. The FFA push the socceroos. The ACB push the Australian cricket team. In league the NRL and the clubs actively hurt the international game and do little to nothing to support it. That's why there is so little marketing and promotion of a tournament like this. The international game lives and dies on what little profit the WC can make. We're forced not to take any risks or dream too big and actually promote the tournament like it actually means something.
The NRL has just started a 2 billion dollar TV deal. That's forgetting all the other money being made by the game. Yet here the International game has to eek by on a few million dollars made by the world cup and the occasional international matches played in between. That's why it feels like waiting for the international game to grow is like watching paint dry.