2017 NRL Club Membership

[Lambretta]

When you go to the movies or the Opera or theatre or gig...do you require give-aways and the like as an incentive to go?

I demand a blow job from the Fat Lady as a minimum pre-requisite for the Opera
Not sure I'd want one of those from Darryl Brohman

 

[The Mad Hatter]

I demand a blow job from the Fat Lady as a minimum pre-requisite for the Opera
Not sure I'd want one of those from Darryl Brohman

I'm sure the Big Marn can arrange it for you. I mean, he eats everything else.

 

[JamesRustle]

Given our form it's ok. Given our fanbase it's poor. Given the lofty goals set by our management, it's atrocious.

I believe a few years ago Peter Doust said we'd have 40,000 by 2017.
The f**ken dipshit.

I suspect we have an ageing fan base in comparison to most other clubs. No doubt on field results impact membership numbers, but so does hope and vision... and that comes from the front office. The Dragons need to target the next generation of supporters and also better engage with current members to drive new membership:
- if the member is a grandparent offer them a couple of tickets for grand kids, coffee and cake offer at the leagues club, option of a club branded thermos flask or pill organiser in the members choice items.
- if the member's address is interstate, look at the draw and see if there is a game in their state e.g. there is no game in Melbourne this year, so get on the front foot and offer a replacement in the interstate package.
- throw in a few drink/meal offers for the Brewery (Gong) or Sizzler (Kog) that can be used on game day.
You'd think by now, all clubs would have a well resourced membership department, capable of independent thought (or with ability to actively seek feedback from all club staff, players and members.... or this thread) to help differentiate and leverage the strengths of individual clubs.... It's a no brainer... If one membership on average brings in $100 net (just a guess) for a club, then give the department a budget of $500k. Every member above 5,000 means $100 free cash flow for the club plus an opportunity to up sell merchandise, sponsor product (who give the club a commission for each sale), local businesses.

 

[Russell Crowe's Band]

Most clubs are built "from nothing" apart from mergers, no?

And didn't the Storm pick at the dregs of defunct SL clubs?

Got a bunch of their key players from the mariners yeah

 

[Timmah]

Another update with same-day comparisons from last year. Not as far ahead as we were four days ago by comparison but still 32k clear of last year going into the final week of trials.



http://leagueunlimited.com/news/29340-2017-nrl-club-membership-tracker/

 

[Russell Crowe's Band]

good shit.

 

[Perth Red]

Well done Canberra in particular. Raiders fans is this due to the club membership dept improving or fans generally being more excited by the team on the field?

 

[Clifferd]

Well done Canberra in particular. Raiders fans is this due to the club membership dept improving or fans generally being more excited by the team on the field?

I'd say the latter in particular. Hasn't been a bigger buzz around that town for league that I've seen anyway

 

[Russell Crowe's Band]

they have even put out membership adds in prime time in the offseason

Federer vs Nadal Final
Cricket etc

big push

 

[Tiger5150]

Scratching my head at the Tigers

 

[The Mad Hatter]

There have been a few ads on.

Memberships, ladies and juniors.

Seeing them all the time actually.

 

[Timmah]

Scratching my head at the Tigers

That they're nearly double what they were a year ago today?

That's a good thing, yeah?

 

[Clifferd]

Scratching my head at the Tigers

Tigers have the biggest improvement out of anyone idk what you mean

 

[dangerousdave]

I suspect we have an ageing fan base in comparison to most other clubs. No doubt on field results impact membership numbers, but so does hope and vision... and that comes from the front office. The Dragons need to target the next generation of supporters and also better engage with current members to drive new membership:
- if the member is a grandparent offer them a couple of tickets for grand kids, coffee and cake offer at the leagues club, option of a club branded thermos flask or pill organiser in the members choice items.
- if the member's address is interstate, look at the draw and see if there is a game in their state e.g. there is no game in Melbourne this year, so get on the front foot and offer a replacement in the interstate package.
- throw in a few drink/meal offers for the Brewery (Gong) or Sizzler (Kog) that can be used on game day.
You'd think by now, all clubs would have a well resourced membership department, capable of independent thought (or with ability to actively seek feedback from all club staff, players and members.... or this thread) to help differentiate and leverage the strengths of individual clubs.... It's a no brainer... If one membership on average brings in $100 net (just a guess) for a club, then give the department a budget of $500k. Every member above 5,000 means $100 free cash flow for the club plus an opportunity to up sell merchandise, sponsor product (who give the club a commission for each sale), local businesses.

I'm not sure how true it is about not having a young fanbase. I think because, a long with Souths, we have the widest diaspora of fans, kids and family attendance is more difficult than for other clubs. Take Cronulla and Penrith for example where a high percentage of atendees are from surrounding suburbs.

Going forward, there are concerns about engaging potential new fans though due to a loss of local identity. Plenty of people in St. George don't even know what St. George is any more.

 

[Pete Cash]

Pretty good growth fullstop really. Tigers and raiders both up 100 percent from last year.

Most of the losses are quite small. Only souths and the cowboys are above 5 %loses and only thr cowboys are above 10 %.

The nrl itself up 16% what kind of growth would the nrl be looking at year to year?

 

[GAZF]

Well done Canberra in particular. Raiders fans is this due to the club membership dept improving or fans generally being more excited by the team on the field?

An exciting and successful team is one thing but we've been stung plenty of times when getting behind the team after a solid one-off season only to fall in a heap the next. This year feels a bit different as the club seems to be positioning itself better for longer term success. Sticky has been a huge driver of this change though moving McIntyre on has allowed the admin to make tough decisions and work towards a winning culture. Could still go the way that it has in the past but such a large increase in memberships indicates that the public has bought in finally.

 

[Perth Red]

The nrl itself up 16% what kind of growth would the nrl be looking at year to year?

Their strategic plan had them aiming for 400,00 members by this year so a fair bit more than 16%. If that was wildly optimistic or Smith had a plan that has fallen away with him going who knows.

 

[taipan]

Cows and Panthers haven't reported for a week.I get over 230,796 with Tigers up to 12,045,,Knights 11,727,plus a couple of other with small daily increases.
Titans must be still sun baking .No change of 8,376 since 30th Jan.

 

[PaulyTom]

Titans to make 10k by the end of the year easy

 

[Timmah]

They made 10k last year so I don't think that's the issue. Hopefully they're aiming for 12-14k