Kia ora Koutou! Hope you are all well. Here is a general update for you all regarding RLWC2017.
RLWC2017 Club Ticket Sales Promotion:
Before the end of June we will be phasing in a RLWC club ticket sales competition, to encourage the Rugby League Community to get along to the World Cup!
·RLWC2017 will be reserving Category C bays in the stadium specifically for the Rugby League Community, where clubs can sit together in their club colours
·Clubs will be able to secure seats for all the pool matches at the best price available: $10 Child, $20 Adult, $45 family
·Process: Clubs will register for the promotion, and nominate club contact(s) that will drive ticket sales; For every 50 tickets sold they will receive a family pass.
·The club that sells the most tickets will win a $1500 cash grant. All clubs that sell a minimum of 50 tickets will go into the draw to win another $1500 cash grant.
·Promotional Items will be provided to clubs to assist with selling tickets.
·Clubs will have 6 weeks to sell tickets from July 1. Competition Deadline is Saturday 15 August.
This opportunity will be open to all Rugby League clubs in New Zealand. The details for this promotion are being finalised at the moment – expect more info to come in the next week or so. If you’re keen though, please get in touch!
General Update:
·General Awareness for RLWC2017 has grown in May, as a result of the increased publicity of the tournament following the International Test Weekend.
·RLWC2017 Volunteer Interviews were finished in early May, and most positions have been finalised by our RLWC2017 Workforce Team – if you applied and were successful, Congratulations! There was great turn out from Rugby League community so that was great to see.
·Community Engagement proposals were submitted by each Host City Working Group, which were presented to the teams in early May. These plans are still to be finalised, and we will provide an update on this when we can. Team Engagement is limited to the Host Cities during the tournament.
·Ticket sales showed a slight increase in May after the test weekend, but we expect a big spike from July onwards after the Lions depart. Our marketing activity will increase from July onwards, and even more so as the tournament nears.
RLWC2017 Education Resource Update:
·RLWC2017 Education Resource: New Competition was launched in April to encourage schools to sign up for the Education Resource.
·All schools that register before the end of Term 2 go into “Win a chance to run out on the field with the teams at each game of the RLWC2017.” More info:
http://www.rlwc2017.com/walk-worlds-best-nz
·We are planning a Media/PR Op in Auckland with a current Kiwi player, to encourage more registrations before the end of Term 2.
·We are currently sitting at 350+ schools registered, working towards a goal of 750 schools across NZ. The competition will be drawn at the end of July, at the start of term 3.
Media/PR Update:
·RLWC2017 TV Commercial has now been re-shot featuring Roger Tuivasa-Sheck, Isaac Luke and Simon Mannering. This has started airing before, during and after each of the Warriors games on Sky Sport; and is also available on our social channels.
·RLWC2017 Media Op held at Mt Smart Stadium in Auckland on May 26 with David Kidwell and Wayne Bennett – Announcement of annual mid-season fixture between Kiwis and England from 2018 onwards.
http://bit.ly/2sFO1Lv
·RLWC2017 Media Op held in Christchurch with David Kidwell at Leslie Park (Hornby RL Club), promoting Christchurch City Council’s $1 million upgrade of Rugby League facilities in Christchurch as part of the RLWC2017 Legacy Programme
http://bit.ly/2shSQNV
Upcoming Events:
·July 19: 100 Days to go to RLWC2017.
·We have the RLWC Trophy in New Zealand from the end of August through to September. A Trophy tour has been planned and we will try and cover as many centres as possible.
·Activations at: ARL Gala Days, NZ Warriors games, NZ Maori RL Tournaments, District & NZRL Tournaments.
