Because I disagree with you? The NRL marketing team seem to disagree with you too. Are they failed individuals also?
Correct! Ratings, revenue, participation, crowds and the spread of the game around the world is either at its highest or close to if you look back through the history of the game. There certainly are challenges that need to be addressed but we are moving forward.
The administration of the game could be better but it also has been much worse. There are sports in Australia that have been hit very hard in recent times, RL has been one of only two or three that have managed to maintain it's position in the sporting landscape and grow (AFL and cricket being the other two).
Internationally, the game has never been played in more places at an amatuer level and there have never been professional clubs in more countries than there is now (England, Australia, PNG, Canada, France, New Zealand, Wales (semi-pro) with Fiji soon to be added to that list).
The world is bigger than a couple of suburbs in Northern Sydney and if they really wanted to, the Bears could do what Newtown are doing to engage the community, but they aren't.