Next TV deal discussion 2028 -

[Trifili13]

Ten offered 600 million for the afl rights they have money

But as you say afl centric

So are you saying that although Ten has the money they won't bid because they are AFL centric and don't want the ratings and advertising revenue it will bring?

 

[Trifili13]

Not saying it won't happen but I can't see the NRL being on multiple FTA and pay TV/streaming platforms as I don't think we have the population size to sustain it like the US. Imagine say Fox/Dazn has Saturday and another streamer has Friday. You know less than halfway through the season who will struggle to make the 8 and some of their fans will stop their subscriptions and maybe only watch on FTA especially with current cost of living. And that's not taking into account some people only choosing 1 of the 2 pay options as can't afford multiple packages. The Pay TV/streamers won't risk that so can only see it going to 1 FTA and 1 pay/streamer. Happy to be proven wrong but only time will tell.

 

[Maximus]

Not saying it won't happen but I can't see the NRL being on multiple FTA and pay TV/streaming platforms as I don't think we have the population size to sustain it like the US. Imagine say Fox/Dazn has Saturday and another streamer has Friday. You know less than halfway through the season who will struggle to make the 8 and some of their fans will stop their subscriptions and maybe only watch on FTA especially with current cost of living. And that's not taking into account some people only choosing 1 of the 2 pay options as can't afford multiple packages. The Pay TV/streamers won't risk that so can only see it going to 1 FTA and 1 pay/streamer. Happy to be proven wrong but only time will tell.

There is no chance of it happening. All the bullshit about netflix, amazon etc bidding for a specific day was a pipe dream. Making people pay for 2-3 streaming services to watch games would be a complete disaster.

 

[Perth Red]

When a streaming service was $10-15 maybe but now its $30+ I cant see multiple channels getting the subscriptions for NRL.

 

[titoelcolombiano]

Sure do. Seems only 1 of us actually watches and talks about games.

https://forums.leagueunlimited.com/search/1507737/?page=1

Good for you mate. I look forward to more positive contributions from you moving forward

 

[Wb1234]

When a streaming service was $10-15 maybe but now its $30+ I cant see multiple channels getting the subscriptions for NRL.

Most likely is incumbents keeping it

Unless Stan really go crazy can’t see Arab oil money getting beaten

 

[Canard]

--

 

[colly]

Not saying it won't happen but I can't see the NRL being on multiple FTA and pay TV/streaming platforms as I don't think we have the population size to sustain it like the US. Imagine say Fox/Dazn has Saturday and another streamer has Friday. You know less than halfway through the season who will struggle to make the 8 and some of their fans will stop their subscriptions and maybe only watch on FTA especially with current cost of living. And that's not taking into account some people only choosing 1 of the 2 pay options as can't afford multiple packages. The Pay TV/streamers won't risk that so can only see it going to 1 FTA and 1 pay/streamer. Happy to be proven wrong but only time will tell.

It can happen, for example a Ten/Paramount play at $70-90 m pa - that won't break the bank....
The same wit FTA, why limit ourselves to only one..... ESPN and Fox/kayo Big package Foxtel/ smaller package $50m pa ESPN

 

[Trifili13]

It can happen, for example a Ten/Paramount play at $70-90 m pa - that won't break the bank....
The same wit FTA, why limit ourselves to only one..... ESPN and Fox/kayo Big package Foxtel/ smaller package $50m pa ESPN

Breaking the rights up across multiple providers might sound great but problem I see is a high probability people won't subscribe for multiple packages when they are already paying for other streaming services for the family. If say ESPN only pays a smallish amount of say 50m as you noted, what games will they get? Most likely the worst timeslot which means the less desirable games so people won't subscribe to watch say the 6th to 9th rated games of the week apart from the diehards. One FTA and one pay TV/streamer having the lot allows them to offset the shitter timeslots with peak Friday night or other high rating timeslots so they get a return.

 

[Iamback]

Breaking the rights up across multiple providers might sound great but problem I see is a high probability people won't subscribe for multiple packages when they are already paying for other streaming services for the family. If say ESPN only pays a smallish amount of say 50m as you noted, what games will they get? Most likely the worst timeslot which means the less desirable games so people won't subscribe to watch say the 6th to 9th rated games of the week apart from the diehards. One FTA and one pay TV/streamer having the lot allows them to offset the shitter timeslots with peak Friday night or other high rating timeslots so they get a return.

It was the point I was making about FTA, the product is great as a whole

But take Sunday just gone, FTA had GC v Cows 2 regional teams, It did ok

Fox had the Storm v Sharks before which is much better game and very few people are then turning over to ch9 to watch the FTA game.

So even allowing for the smaller market, The game lost viewers to Fox.

This is a free service. The similar game when you have to pay for only that game? Not sure it works.

 

[Iamback]

It can happen, for example a Ten/Paramount play at $70-90 m pa - that won't break the bank....
The same wit FTA, why limit ourselves to only one..... ESPN and Fox/kayo Big package Foxtel/ smaller package $50m pa ESPN

Likely offset by Fox/Stan paying less because they want every game to sell to their subscribers

 

[BuffaloRules]

Likely offset by Fox/Stan paying less because they want every game to sell to their subscribers

as long as they get their $600m per overall .. that’s the self nominated target

 

[Perth Red]

as long as they get their $600m per overall .. that’s the self nominated target

NRL will be cognisant of fan experience and engagement though as well. They know theyll have less people following the sport if it sits across multiple PTV providers.

 

[BuffaloRules]

NRL will be cognisant of fan experience and engagement though as well. They know theyll have less people following the sport if it sits across multiple PTV providers.

If they get Nine/Stan and DAZN going at it… they will get there regardless I predict

 

[Iamback]

as long as they get their $600m per overall .. that’s the self nominated target

have they been quoted as stating $600m?

I have only heard them quoted as wanting to match the AFL, The lazy journalists run with $600m. AFL doesn't get $600m from TV

 

[BuffaloRules]

have they been quoted as stating $600m?

I have only heard them quoted as wanting to match the AFL, The lazy journalists run with $600m. AFL doesn't get $600m from TV

PVL is on my the record at that figure … so anything less will be a failure by his measure

 

[Iamback]

PVL is on my the record at that figure … so anything less will be a failure by his measure

When the AFL deal was announced he correctly pointed out the high contra in their deal.

Now a few years later he brings up the $600m figure, So I would like to see a quote before I carve him up if the deal falls short.

Which is likely

 

[BuffaloRules]

When the AFL deal was announced he correctly pointed out the high contra in their deal.

Now a few years later he brings up the $600m figure, So I would like to see a quote before I carve him up if the deal falls short.

Which is likely

you have said they would struggle the whole time ..so not surprised

I’m going to keep an open mind, although it’s an ambitious target … there is good timing for a change with a lot of factors around the game on the up

 

[Iamback]

you have said they would struggle the whole time ..so not surprised

I’m going to keep an open mind, although it’s an ambitious target … there is good timing for a change with a lot of factors around the game on the up

I expect rounds to be cut - that takes a hit from TV

PNG doesn't have the TV money to add YET anyway.

So the 10th game has a value but this deal started at $400m. Not sure enough has been added to get a 33% increase

 

[Perth Red]

I expect rounds to be cut - that takes a hit from TV

PNG doesn't have the TV money to add YET anyway.

So the 10th game has a value but this deal started at $400m. Not sure enough has been added to get a 33% increase

AFL achieved 37% increase with some tweaking of covg and adding a 19th club.
We are adding an extra game a round + 12 extra games during the season.