2025 Streaming and TV Ratings Discussion

[The_Wookie]

95 000 playing the fumbles in NSW.

its ausplay survey data, not afl data, so yeah

 

[DIOGENES]

• In Victoria, age plays a big role. The 55+ crowd are the key drivers of the AFL’s dominance. Meanwhile, younger Victorians (18–34) are significantly less likely to back AFL compared to the State average, showing stronger interest in UFC.
• In New South Wales, 55+ Australians are still the most loyal to Rugby League. But younger Sydneysiders are branching out, leaning into UFC, NBA, and MLB.

wow

 

[taste2taste]

• But younger Sydneysiders are branching out, leaning into UFC, NBA, and MLB.

wow

MLB as in Major League Baseball ?

As in one of the slowest sports on earth ?

I know dozens of ppl who follow UFC and NBA but can honestly say I've never met anyone in my life of any age that follows MLB.

 

[Mother Nature's Son]

• In Victoria, age plays a big role. The 55+ crowd are the key drivers of the AFL’s dominance. Meanwhile, younger Victorians (18–34) are significantly less likely to back AFL compared to the State average, showing stronger interest in UFC.
• In New South Wales, 55+ Australians are still the most loyal to Rugby League. But younger Sydneysiders are branching out, leaning into UFC, NBA, and MLB.

wow

I`m not a fan of UFC but its` raw physicality has a lot more in common with League than fumbles, I wonder if it is a demand for `authenticity` by younger audience`s sick of everything delivered to them being staged and tailored to the nth degree.
Shows that the recent tie-ins by League with UFC are probably worth pursuing.

 

[NRLMad]

Raiders and broncos is going to be huge.
news got held over for 28 mins
Given the length of game reach is going to be seismic

 

[Wb1234]

League is growing even in Sydney

You can see the growth in the jump on fta audiences

It’s also growing strongly in Victoria and even Perth the tv ratings are better than expected

Down the track you wonder the core afl base won’t demand a shorter game as the current older generation die off and gen x have a shorter attention span

 

[reanimate]

League is growing even in Sydney

You can see the growth in the jump on fta audiences

It’s also growing strongly in Victoria and even Perth the tv ratings are better than expected

Down the track you wonder the core afl base won’t demand a shorter game as the current older generation die off and gen x have a shorter attention span

The next 20-30 years will be very interesting as the older gens die off, the AFL will be stuck trying to market their slow, long game to Gen Z and below. The demos already favour the NRL there and the NRL is going very well on socials and the podcast scene.

 

[Billythekid]

Overall id say if ratings are up that’s a damn good result. This finals series features a lot of teams who aren’t particularly high draws in terms of viewership (dogs, broncos and storm admittedly would be some of our higher drawing teams).

 

[EuroNymous]

i know this is just one persons experience but i’m in melbs for weekend and i went to pub to watch raiders v broncos and i was thinking im gonna hassle owners to put nrl on one small tv but nah there was decent amount people who were actively watching it on main tv and getting fired up

good to see

 

[DIOGENES]

I’m in Auckland and I’m surprised how easy it is to watch raiders/broncos. The NZ ratings are never released but must be significant

 

[Starkers]

was there any numbers around the south africa v all blacks match? @The_Wookie

 

[ouwet]

i know this is just one persons experience but i’m in melbs for weekend and i went to pub to watch raiders v broncos and i was thinking im gonna hassle owners to put nrl on one small tv but nah there was decent amount people who were actively watching it on main tv and getting fired up

good to see

Amazing!

1st time I went to Melbourne to watch the Dogs play was in 2004... The night before we tried watching NRL at pubs and eventually found one who put it on a small screen in the corner! Every time I've gone it feels like it's getting more and more accesible and more and more people interested.

 

[Canard]

i know this is just one persons experience but i’m in melbs for weekend and i went to pub to watch raiders v broncos and i was thinking im gonna hassle owners to put nrl on one small tv but nah there was decent amount people who were actively watching it on main tv and getting fired up

good to see

I dont know if it was good luck or good planning, but having a game on a Sunday with zero AFL clashes was a great result for the NRL in Vic.

Guys I didn't even know knew about the footy were texting me after that game.

I see there is zero clashes this weekend also, so it should help with ratings.

 

[insert.pause]

2.037m reach 1.054m avg might end up adjusted yet with the overrun into the news which did 3.078m reach & 1.766m avg

 

[newc18]

2.037m reach 1.054m avg might end up adjusted yet with the overrun into the news which did 3.078m reach & 1.766m avg

Last Sunday Nine News averaged 1.477m so there was definitely a boost due to the footy running overtime.

 

[Billythekid]

2.037m reach 1.054m avg might end up adjusted yet with the overrun into the news which did 3.078m reach & 1.766m avg

Damn that’s super impressive. The raiders aren’t a high drawing team either. Would be amazing if all the Sunday games popped off like this, arvo finals footy is f**king amazing. Watching the game and having a BBQ is how things should be.

 

[The_Wookie]

Sunday #AuSportTV

#NRL Finals
Raiders/Broncos
Nine 1.054m (BVOD 207k) Reach 2.037m
Syd 286k Mel 52k Bri 262k Ade 12k Per 33k
#1 NRL game in 2025.

#NRLW
Knights/Dragons
Nine 182k (BVOD 29k) Reach 498k
Syd 53k Bri 40k

#NRLW
Tigerds/Warriors
Nine 120k
Syd 35k Bri 27k

#SANFL Prelim Final
Tigers/Redlegs
Seven 64k

#WAFL Prelim final
Royals/Tigers
Seven 37k

#AFLW
Not specified
Mel 19k

Data: VOZ, Oztam via Mediaspy

From 9PR - NRL Live Finals Series Raiders v Broncos was the No.1 rating NRL game of the 2025 season so far. It dominated its timeslot with Total People and all key demos across Australia and in Sydney, Brisbane, Melbourne. It recorded a National Total TV Reach of 2.037 million, a Total TV National Audience of 1.054 million (up 28% year-on-year) and a BVOD Audience of 207,000 (up 93.5% year-on-year).

 

[The_Wookie]

was there any numbers around the south africa v all blacks match? @The_Wookie

STAN, so no

 

[Billythekid]

The NRL game rated quite well in Melbourne really. I don’t have a good point of comparison but the NRLW numbers seem good.

 

[The_Wookie]

The NRL game rated quite well in Melbourne really. I don’t have a good point of comparison but the NRLW numbers seem good.

Sunday NRL is at least rating as well as Netball used to on FTA nationally.