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2026 TV and Streaming Ratings thread

B

Barney Stubble

Juniors
Messages
816
And the ass whoopings continue
NRL 140K more then the ALF , probs as many on STV too
matildas beat the ALF too on FTA , but probably got 3rd overall when streaming is added

tvtonight.com.au

Friday 13 March 2026 | TV Tonight

National TV Reach: 1. SEVEN NEWS 1,839,000 2. 9NEWS 1,703,000 3. SEVEN'S AFL 1,697,000 4. FRIDAY NIGHT NRL 1,561,000 5. AFC WOMEN'S ASIAN CUP 1,361,000
tvtonight.com.au tvtonight.com.au
 
i0Nic

i0Nic

Juniors
Messages
1,462
It’s a long shot but what if Origin became a massive Netflix exclusive and was cast live around the world? It seems to be the kind of content Netflix likes. I think it wouldn’t pass anti syphoning laws but could be massive if it was possible.
 
newc18

newc18

Juniors
Messages
902
i0Nic said:
It’s a long shot but what if Origin became a massive Netflix exclusive and was cast live around the world? It seems to be the kind of content Netflix likes. I think it wouldn’t pass anti syphoning laws but could be massive if it was possible.
Click to expand...
Since a FTA station has to get Origin anyway (in Australia), couldn't we give International Origin rights to a Netflix and get them to do a drive to survive type show about Origin to go with it?
 
stratocaster

stratocaster

Juniors
Messages
188
Barney Stubble said:
And the ass whoopings continue
NRL 140K more then the ALF , probs as many on STV too
matildas beat the ALF too on FTA , but probably got 3rd overall when streaming is added

tvtonight.com.au

Friday 13 March 2026 | TV Tonight

National TV Reach: 1. SEVEN NEWS 1,839,000 2. 9NEWS 1,703,000 3. SEVEN'S AFL 1,697,000 4. FRIDAY NIGHT NRL 1,561,000 5. AFC WOMEN'S ASIAN CUP 1,361,000
tvtonight.com.au tvtonight.com.au
Click to expand...
Interesting to see the NRL vs AFL vs Soccer match up.

The total reach is often a misleading figure, as programs run for different lengths. So you're comparing 3 hour blocks for say the AFL to 30 minute blocks for shows like ABC 7pm News.

The NRL in their 2 hours (and a bit) broadcast almost pulled as many channel change viewers (reach viewers) as the AFL did in 3 hours.

Think of it on a per hour, or 15 minutes (old standard) or per minute basis. On all 3 metrics, more viewers flick over to watch the NRL than AFL. That means at any give time, of the total viewers watching television, more are interested in checking in on the NRL. To put it in advertising perspective, that means in any given minute, more viewers are watching an NRL ad than an AFL ad.

Then look at the demo breakdowns for 16-39s. It goes NRL > Soccer > AFL.

NRL wasn't just number 1 with total average viewers. It was number 1 with the youngest viewers too - across all the measurements - reach, average and BVOD (which usually skews young).

You can see why Channel 7 want a slice of the pie. 7 has a big baby boomer audience - compare 9 & 7 news numbers. Nine's 16-39's demo percentage for 6-7 slots is more often than not bigger than 7s. Execs at 7 aren't saying this publicly, but in 10-15 years time, big chunks of their current audience will be dead.

Who is going to replace them? The halo viewers from the older and white skewing AFL? Or the younger and more multicultural diverse NRL viewership?
 
W

Wb1234

Immortal
Messages
48,873
SEVEN’S SHOCK NRL DEBUT
The newest player in rugby league’s crowded media market, Seven’s Agenda Setters, made a flying start last Monday night.

Hosted by Corey Parker and featuring Luke Keary, Aaron Woods and colleague David Riccio, there were a few industry hardheads who were stunned when Agenda Setters pulled an audience of 200,000 – only just below Nine’s established 100% Footy, which included an appearance from Nathan


But there was a catch: Agenda Setters’ lead-in on its free-to-air screening was Australian Idol, which ran overtime and into the programmed slot for the rugby league talk show.

There’s another accepted ratings metric in the industry called total television audience, which can combine broadcast and streaming figures.

It put Agenda Setters at 115,000, still a very solid start to life on the small screen as the broadcaster readies for the end-of-season World Cup, and weighs up a slice of the NRL TV pie from 2028 in looming talks.


 
stratocaster

stratocaster

Juniors
Messages
188
storm1999 said:
This isn't really true, because the AFL has a lot more ad slots within a game (quarter time breaks, ads after each goal).
Click to expand...
It is true. The average ad in an NRL game is watched by more people than the average ad in an AFL game.

You're confusing the total number of ads in a 3 hour block with the number of viewers watching at a given moment in time.

At almost every point last night when the NRL was on head to head with the AFL, there were more people watching NRL than the AFL. That's how averages work.

The only reason the AFL reach figure was 136,000 higher was because the AFL broadcast went for an hour longer. It had another 60 minutes for people to flick over for 1 minute.

The NRL reach figure averaged over 2 hours is higher than the AFL's reach figure averaged over 3 hours. It's not complicated.

Take it out of the realm of figures on a page and make it something more tangible. Imagine if they were 2 stores that were open for 2 hours and 3 hours respectively. In 2 hours, the NRL was able to attract 1.56 million unique customers. The AFL stayed open an hour longer and attracted only another 136,000 more. Some would say that the AFL had more total customers (not that many more...). But at almost any given point, there were more people inside the NRL store than the AFL store. Again, it's just how averages work. In this case, if it's busier, than the NRL is more popular, the AFL just goes longer.

Just look at the NRL post game reach. That's 1 million people. Would at least 136,000 of them be channel changers? If you know how television works the answer is yes. If the NRL game and post game were bundled together into one 2.5 hour program slot for rating purposes, the post game would drag the NRL average down but it would also increase the combined total reach figure beyond the 3 hour AFL figure.
 
wittyfan

wittyfan

Immortal
Messages
30,169
Fitzy revealed in today's Herald that the 3 Vegas games averaged 12,000, 6,000 and 2,000 respectively on Fox Sports 2 in the US. However when Fitzy contacted V'landys about the figures V'landys said that the figures were "monsterly wrong".
 
The_Wookie

The_Wookie

Bench
Messages
4,388
wittyfan said:
Fitzy revealed in today's Herald that the 3 Vegas games averaged 12,000, 6,000 and 2,000 respectively on Fox Sports 2 in the US. However when Fitzy contacted V'landys about the figures V'landys said that the figures were "monsterly wrong".
Click to expand...

those figures come from US overnight data. Only one source reporting it from the US, usual watchers arent reporting daily data any more. NRL hasnt put out any US data.
 
i0Nic

i0Nic

Juniors
Messages
1,462
When they put it on FS2 the results were always going to be shit. This is the part of the Vegas venture that isn’t going to plan, last year it was on the right track - it was on main fox sports channel. Even if it was on FS1 could’ve seen viewership between 50-150k
 
T

Trifili13

Juniors
Messages
2,480
Serious question as not familier with the tv landscape in the USA. Why such a big difference in viewers between FS1 and FS2?
 
W

Wb1234

Immortal
Messages
48,873
i0Nic said:
When they put it on FS2 the results were always going to be shit. This is the part of the Vegas venture that isn’t going to plan, last year it was on the right track - it was on main fox sports channel. Even if it was on FS1 could’ve seen viewership between 50-150k
Click to expand...
We’ve gone from spending one million pa on a season launch in Australia to a 2 million profit doing it in Vegas.

We were never going to crack the us market based on just Vegas

But an nrl team In Hawaii one day now that could be a game changer and get access to the us tv market

It certainly portrays the nrl and rugby league very favourably in the Australian sports market and even across whatever global markets union thinks it has
 
J

jasonstevenswedgie

Juniors
Messages
657
Trifili13 said:
Serious question as not familier with the tv landscape in the USA. Why such a big difference in viewers between FS1 and FS2?
Click to expand...
one is on the main package the other is an extra you pay for
ox Sports 2 (FS2) is generally not included in the absolute lowest-tier base packages for most providers, often requiring a higher-tier, "sports," or "preferred" package. While included in some live streaming services like YouTube TV and Hulu + Live TV, it is usually absent from basic cable, notes Alibaba.com and Wikipedia.
 

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beave

beave

Coach
Messages
15,934
storm1999 said:
This isn't really true, because the AFL has a lot more ad slots within a game (quarter time breaks, ads after each goal).
Click to expand...

I don't watch much AFL, but when i've flicked past it on foxtel they don't seem to play any ads after a goal??
 
C

Colk

First Grade
Messages
7,128
beave said:
I don't watch much AFL, but when i've flicked past it on foxtel they don't seem to play any ads after a goal??
Click to expand...

I would doubt it would be every goal. It might be some goals but the biggest selling point would be the quarters and the length of the game
 
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