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2026 Jerseys, Sponsorships, Logos

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23,994
Got another jersey sponsor as well:

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What a week it’s been for sport and the business behind it. Off the field, the biggest play came from the Perth Bears, locking in another major partner before they’ve even taken a single step onto the NRL stage.

Perth Bears x XFM

Perth Bears has gone and done it again. The newest addition to the NRL competition has clawed yet another commercial partner without stepping foot onto the footy field.

Nation-wide transport and logistics specialists Xpress Freight Management is the latest major partner to sign with the Bears. The logistics specialist has snatched up the sternum spot on the franchise’s jersey (when its released).


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Established by West Australian-born Les Sharp, XFM is a freight, logistics and transport provider with a national presence that operates in all major states.

The three-year deal will see XFM proudly feature on the Perth Bears jersey and will play an active role in working with the club to support community initiatives in Perth and the regions.

Perth Bears CEO Anthony De Ceglie said he was thrilled to be partnering with a company whose rapid growth mindset mirrored the footy club’s own ambitions.

Great stuff Bears.
Will seem weird seeing the Bears without some kind of recognition of JJ Lawson trucking - they've been around the club for eons!
 

Nuke

Moderator
Staff member
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6,085
I'm presuming that Canberra alternate kit is for the game against Souths over here this weekend.
 

Timmah

LeagueUnlimited News Editor
Staff member
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101,307
I'm presuming that Canberra alternate kit is for the game against Souths over here this weekend.
Which is odd, considering their away jersey now suits v Souths perfectly fine
 

flippikat

First Grade
Messages
5,985
Which is odd, considering their away jersey now suits v Souths perfectly fine
The current away kit (or some kinda version of it - white jersey - blue & gold stripes round the middle - blue shorts ) has been used before against Souths hasn't it?

Although the new alternate is nice & a little more in keeping with club identity from a distance & behind (the away DOES look Bulldog-ish from behind), it's a bit money-grab to do both.

Especially if the alternate only gets used for that one away game vs Souths.
 

flippikat

First Grade
Messages
5,985
If it's done well, LU peeps are going to lose their collective shit if this is a Chargers-inspired Titans kit. People have been crying out for it for YEARS, especially given the current GC colours have similarities with that previous GC incarnation.
It'll sell like hotcakes, I reckon - 30th anniversary of the Chargers first season under that brand.

Wonder if they'd get the IP to put the Chargers logo on the back below the collar or sleeves? Does the NRL own the trademark/logo these days or is it one that's been snapped up privately?
 

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