Got another jersey sponsor as well:
What a week it’s been for sport and the business behind it. Off the field, the biggest play came from the Perth Bears, locking in another major partner before they’ve even taken a single step onto the NRL stage.
Perth Bears x XFM
Perth Bears has gone and done it again. The newest addition to the NRL competition has clawed yet another commercial partner without stepping foot onto the footy field.
Nation-wide transport and logistics specialists Xpress Freight Management is the latest major partner to sign with the Bears. The logistics specialist has snatched up the sternum spot on the franchise’s jersey (when its released).
Established by West Australian-born Les Sharp, XFM is a freight, logistics and transport provider with a national presence that operates in all major states.
The three-year deal will see XFM proudly feature on the Perth Bears jersey and will play an active role in working with the club to support community initiatives in Perth and the regions.
Perth Bears CEO Anthony De Ceglie said he was thrilled to be partnering with a company whose rapid growth mindset mirrored the footy club’s own ambitions.
Great stuff Bears.