Tinkler will slash the price of family tickets

[babyg]

This is the management mindset I've always dreamed about.

http://www.couriermail.com.au/sport...ewcastle-knights/story-e6frep5x-1226022141020

NATHAN Tinkler will slash the price of family tickets to home games in Newcastle to as little as $15 if he takes ownership of the Knights at the end of the month. The mining magnate is poised to unveil a new ticketing structure for home games at Ausgrid Stadium within the next few weeks which could save families more than $200 a season - a major selling point of his bid to buy the club.
Currently, pre-purchase ticket prices for Knights matches range from $55 up to $112 per family per game.
A general admission family season pass for two adults and two children costs $380 or $660 for a season pass which guarantees the family low category grandstand seats.
Under the Tinkler plan, families would pay as little as $180.Tinkler Sports Group executive chairman Ken Edwards confirmed yesterday the new ticketing plan would come into effect immediately if Tinkler gained control of the Knights at an extraordinary general meeting of club members on March 31.


"Nathan is very firm in his belief that it's too expensive for families to regularly go to games," Edwards said.
"It is the same with memberships. I think the Knights currently have around 6000 to 7000 members. He can see no reason why that number can't be swelled to 20,000.

"It's about connecting with the people of the Hunter in a meaningful way and part of that is making it more affordable to watch their team play at home. Nathan doesn't want empty seats at the stadium simply because people who would love to be there supporting the team can't because they can't afford it."
Tinkler rolled out a similar structure when he took over A-League's Newcastle Jets.

Tinkler Sports Group spokesman Richard Fisk said no existing season ticket holder would be disadvantaged.

 

[cleary89]

Teams like newcastle and gc should be making sure every game gets sold out. Once thy do this, then they can start increasing prices towards what they were.

 

[Liddell]

Bit harsh on the family's that have already forked out top dollar for season tickets.

 

[gronkathon]

Give them a jersey for each ticketed member on the family ticket if they have already purchased the ticket. Creates more good will, more people wearing club colours and they don't lose much in real terms

 

[cleary89]

He doesnt take over till 2012 apparently

 

[Bay City]

Bit harsh on the family's that have already forked out top dollar for season tickets.

I think it's a great initiative for a ground that's just increased it's capacity and something other clubs should look at especially those at big stadiums that rarely/never are full. I think the Dogs do a good GA season pass deal at the moment.

 

[dimitri]

I think it's a great initiative for a ground that's just increased it's capacity and something other clubs should look at especially those at big stadiums that rarely/never are full. I think the Dogs do a good GA season pass deal at the moment.

yeah i think dogs were the first

$95 for GA Adult - ie less than $8 a game (12 games)

$220 for GA Family - ie less than $19 a game

 

[KempoKnight]

He doesnt take over till 2012 apparently

Dont know where you read this? I was under the Impression that he would take over immediatly.

 

[East Coast Tiger]

It's always been quite ridiculous that some clubs charge more than people are willing to pay. If you look at it in a simple demand/supply scenario the supply of seats is way beyond the demand for them. The only way to achieve equilibrium is to lower prices. When I used to go to Knights games as a kid when they got 20,000 plus virtually every game, despite the facilities being poor, it cost $10 for adults and $4 for kids of school age (which is why even when I was seven I still didn't go to school according to my dad). Bring on cheaper tickets and a more local Knights team and we'll see the club get back to where it should be.

 

[cleary89]

In the thread in your forum.

 

[WaznTheGreat]

It's always been quite ridiculous that some clubs charge more than people are willing to pay. If you look at it in a simple demand/supply scenario the supply of seats is way beyond the demand for them. The only way to achieve equilibrium is to lower prices. When I used to go to Knights games as a kid when they got 20,000 plus virtually every game, despite the facilities being poor, it cost $10 for adults and $4 for kids of school age (which is why even when I was seven I still didn't go to school according to my dad). Bring on cheaper tickets and a more local Knights team and we'll see the club get back to where it should be.

That was a good movie

 

[babyg]

It's always been quite ridiculous that some clubs charge more than people are willing to pay. If you look at it in a simple demand/supply scenario the supply of seats is way beyond the demand for them. The only way to achieve equilibrium is to lower prices. When I used to go to Knights games as a kid when they got 20,000 plus virtually every game, despite the facilities being poor, it cost $10 for adults and $4 for kids of school age (which is why even when I was seven I still didn't go to school according to my dad). Bring on cheaper tickets and a more local Knights team and we'll see the club get back to where it should be.

Damn right. Equilibrium should always be the point where all seats will be sold. Then you can increase prices up to the point where people will start to drop off. Instead clubs seem to focus on how much they can get out of their most loyal followers who are going to turn up no matter what.

 

[Bgoodorgoodatit]

sounds like a great idea.

i think getting more people to the game only improves the spectical from a live viewing and tv viewing perspective.

making it wothwhile for season ticket holders is paramount. registered juniors im my opinion should get in for free.

imagine if a dad to take his two league paying sons to any football game just by buying himself a ticket.

tv is where the real money is going to come from. i dont think it would hurt clubs that much to reduce ticket prices and help our upward trend in crowds.

 

[juro]

Yes, please maximise crowds.

Then you increase your fan base, which helps in making more money from merchandising. You also have the extra income from food sales at the ground. You also develop strong links with the community, increasing the worth of advertising and sponsorships.

And then you may also increase the home ground advantage, leading to higher chances of making finals, again increasing profits.

Simply trying to maximise profits from ticket sales by increasing ticket prices is very short sighted.

 

[1 Eyed TEZZA]

sounds like a great idea.

i think getting more people to the game only improves the spectical from a live viewing and tv viewing perspective.

making it wothwhile for season ticket holders is paramount. registered juniors im my opinion should get in for free.

imagine if a dad to take his two league paying sons to any football game just by buying himself a ticket.

tv is where the real money is going to come from. i dont think it would hurt clubs that much to reduce ticket prices and help our upward trend in crowds.

This is true. I would hope that the club grant from the game get to a decent size that the it can help subsidise the prices of season tickets.

There is another way around it. What if the NRL can negotiate with the stadiums themselves to get a better deal? Push it from the angle that it would be better for the community if prices were lower and the government made up the difference.

 

[Tonearm Terrorwrist]

Good on him, family tickets should be cheap as chips to every game of every club.

 

[Ronnie Dobbs]

Great stuff Tinkler if true. It would be fantastic to see that refurbished stadium full every week.

 

[axl rose]

Yes, please maximise crowds.

Then you increase your fan base, which helps in making more money from merchandising. You also have the extra income from food sales at the ground.

Thats what the Broncos did when they moved to ANZ stadium in 93. 55,000 crowds with twenty thou given away regularly for games vs GC etc. Made a motza from beer and food sales.

 

[Rexxy]

nothing as pathetic as a desperate sounding, fat man.

With his promises - he should go into politics.

 

[Perth Red]

Has there ever been any research done on if this is in fact true? I'd love to know how many people don't go to live games because they consider it too expensive and how many would actually go if you cut the price by, say, 50%. Would you really double your crowd if you cut admission by half?
If not then it isn't a financially viable thing to do.

I do agree though that $660 for a family ticket is ridiculous.