Pirtek, who split its longtime association with the Parramatta Eels when the wooden spooners demanded more money from the company, has bought the naming rights for Parramatta Stadium.
When the former Parramatta chief executive Ken Edwards demanded early in the season that Pirtek increased their one million dollar a year sponsorship to $1.5 million, the company ended what had been a long-term and seemingly successful relationship.
However, it was understood Pirtek wanted to remain involved in the area via sport as a sign that it was committed to the western suburbs - the place where the global company started.
The deal means their brand will feature prominently at all events staged at the ground including Western Sydney Wanderers A-League games and, of course, Parramatta Eels games.
