Waffle, doesn't drive any broadcast deal. You aren't even offering more content, you are offering less / repeats of the same.
The Australian market has both a strong traditional FTA Prime Time market and a subscription / streaming one. Both are driven in over half the market by the NRL and a number of prestige events.
The UK has a subscription / streaming one. FTA comes up the rear given different market dynamics and traditions. The code that drives this is association football and a number of prestige events.
If you take the 120,000 suggested persons who subscribe to Sky primarily for rugby league, at say £250 a season that is a market size of £36,000,000. There might be some cream on top of that for people who don't see it as the primary thing they sub for and also ads, but there are also production costs to consider. So the max market size is really about £40m per season at a push. What drove it to that level 10 years ago was the broadband war between Sky and BT. What will drive the Super League up specifically is delivering some competitive tension. DAZN are in the UK market longer than the Australian one and IMG will be well versed with them, what exactly can the NRL provide?
Again the NRL means little in this part of the world.
Funny ashes tickets move like hotcakes and Vegas game got coverage and cross promotion from sky. NRL is much bigger league than superleague. Has more power and influence. Having two comps allows NRL to leverage one for the other. Weak clubs afraid because they know they have no place in NRL Europe. Ever read educating Rita?! Clubs are pub goers Rita leaves behind.
