Hello, I'm The Doctor
First Grade
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From the perspective of someone who is currently a jersey designer, the club gets MUCH more say than you'd expect.
In fact, I'd say in terms of influence, the team's sponsors receptionists nephew that once did a graphic design course has as much say as the designer for certain clubs.
I f*cking hate focus groups....
It sounds good in theory to get input from a segment of the markets, but that was what made the monsters from the Alien movie sequels a joke.
Just once, id love to see execs put some faith in people actually qualified. You might not have the gimmicky aspects that produce the immediate sales, but at least there is a bit of self respect involved....