2019 ratings

[Perth Red]

Well we have the evidence for recent match ups. It was Souths v Bulldogs.
Broncos or Melbourne V any of the Sydney big 4 (Souths,Eels,Dogs, Wests) would probably rate the highest. Melbourne lose around 250k viewers when Storm not in GF and Brisbane around 150k when Broncos not in it.

 

[Perth Red]

Main metro ratings for GF
2018 895k Sydney, 551k Melbourne, 488k Brisbane
2019 Sydney 832k, Melbourne 320k, Brisbane 534k,

Brisbane again punching above its weight whilst Sydney slightly down and Melbourne massively down.

 

[NRLMad]

Top 5 viewed games all featured Brisbane. If thats not a reason to get expansion happening nothing else is.

Only options are Brisbane2 and Perth to get us a national footprint with varying time zones. This would increase the current tv viewership by 5-10m per year. Tv $$ should easily pay for those teams to join. Next step would be an island based team and nz2

 

[beave]

Only options are Brisbane2 and Perth to get us a national footprint with varying time zones. This would increase the current tv viewership by 5-10m per year. Tv $$ should easily pay for those teams to join. Next step would be an island based team and nz2

each team gets a $13m grant off the NRL. 2 extra teams/ 1 game would need to bring in an extra $26million to make it break even.

 

[T-Boon]

Well we have the evidence for recent match ups. It was Souths v Bulldogs.
Broncos or Melbourne V any of the Sydney big 4 (Souths,Eels,Dogs, Wests) would probably rate the highest. Melbourne lose around 250k viewers when Storm not in GF and Brisbane around 150k when Broncos not in it.

What do we want? Brisbane two.
When do we want it: now.

Actually I would get a Brisbane 2 and 3.

 

[T-Boon]

each team gets a $13m grant off the NRL. 2 extra teams/ 1 game would need to bring in an extra $26million to make it break even.

Reduce the grant down to $11mill.

 

[T-Boon]

Great results for the NRLW viewing again. I wonder if they should expand the comp and play it over summer? Would it draw a bigger TV deal and more viewers if played Nov-Feb with games on a Friday, Saturday and Sunday evening? Production costs would go up for Fox but if it is puling more viewers than S15 and Aleague is that an issue?

I would have a women's test match, rather than the NRLWGF, as the pre grand final match.
The WNRL grand final should be a stand alone game.

 

[taipan]

What do we want? Brisbane two.
When do we want it: now.

Actually I would get a Brisbane 2 and 3.

Sounded like a Climate protestor.

 

[Diesel]

each team gets a $13m grant off the NRL. 2 extra teams/ 1 game would need to bring in an extra $26million to make it break even.

Is the extra $3m grant an ongoing thing or just for this TV deal?

 

[Diesel]

I would have a women's test match, rather than the NRLWGF, as the pre grand final match.
The WNRL grand final should be a stand alone game.

GF day is about clubs, not internationals. I do agree the NRLW GF should be stand alone game, perhaps on the Saturday

 

[The_Wookie]

NRL ON NINE – 2019 SEES RECORD AUDIENCE AND REVENUE


The 2019 Telstra Premiership and Holden State of Origin Series saw record audience and advertising revenue for Nine.


BROADCAST


2019 Season and State of Origin

• 8.766 million peopletuned into the 2019 NRL season on Nine – including regular season, Finals and Grand Final (Excludes State of Origin) (National cume reach – season, finals, grand final).
• 9.537 million peopletuned into the 2019 State of Origin series on Nine (National cume reach – season, finals, grand final).

• State of Origin Games I & II dominated broadcast numbers, are the two most watched programs of the year across all networks.

2019 Finals Series

• 6.094 million peopletuned into the 2019 NRL Finals on Nine – including Qualifying, Semi, Preliminary and Grand Final matches only (National cume reach - season).

• 5 City Metro Average for both Preliminary Finals saw an increase of 15% year-on-year
• The NRL Grand Final for 2019 became the 6th most watched program of the year-to-date across all networks.

STREAMING


2019 Finals Series

• The 2019 NRL season, including Finals, saw 118.2 million minutes streamed in total on 9Now, an increase of 85% year-on-year.
• The 2019 NRL season, including Finals, saw 6.6 million stream starts on 9Now, an increase of 122% YOY.
• The top VPM of the 2019 NRL season was the NRL Grand Final, which achieved a live average VPM of 84,000, an increase of 86% year-on-year.
• 9Now saw 29,000 new sign-ups for the 2019 NRL Grand Final Day alone.

2019 State of Origin

• The 2019 State of Origin series received an Average VPM of 84,000 streamed in total on 9Now, an increase of 78% year-on-year.
• The 2019 State of Origin series saw 1.9 million live streams in total on 9Now, an increase of 194% year-on-year.
• The 2019 State of Origin series saw 28.6 million minutes streamed in total on 9Now, an increase of 83% year-on-year.

• State of Origin Games II & III dominated live streaming numbers, taking out the top two spots of the year-to-date in live VPM.

DIGITAL

• Total number of WWOS page views for NRL content in 2019: 47 million views.

• Most read story – ‘Jorge Taufua’s savage Cameron Munster hit sends American sports fans nuts’

• Total NRL video views on WWOS in 2019: 14.1 million views.

• Most watched video – ‘Taufua goes bang!’

SOCIAL


Facebook, Twitter & Instagram

• Cumulative reach for all of Nine’s NRL content in 2019 on Facebook, Twitter and Instagram: 259.9 million impressions.
• Cumulative engagements for all of Nine’s NRL content in 2019 on Facebook, Twitter and Instagram: 71.6 million engagements.
• Combined video views for all of Nine’s NRL content in 2019 on Facebook, Instagram and Twitter: 143.4 million views.

YouTube

• Combined video views for all of Nine’s NRL content in 2019 on YouTube: 30 million views.
• Cumulative minutes watched for all of Nine’s NRL content in 2019 on YouTube: 143.7 million minutes.
• New subscribers to the NRL on Nine YouTube channel in 2019: 48,000 new subscribers.

QUOTE FROM NINE’S DIRECTOR OF SPORT, TOM MALONE

“As viewers move from linear to digital, and consume in long form, short form, big screen and small screen, Wide World of Sports has adapted our coverage of rugby league to reach viewers anywhere, anytime on any device. These results are a great vindication of our strategy to hold exclusive rights where we can, and hold all rights for all platforms. Of course the players deserve the most credit – they’ve put on another amazing year of thrilling athleticism and feats of great strength and courage – once again proving that rugby league is the greatest game of all.”


QUOTE FROM NINE’S DIRECTOR OF SALES - SPORT, MATTHEW GRANGER

“It has been a stunning year for rugby league on Nine with a record revenue result across the season and State of Origin, once again hitting a high note for advertisers as Australia’s top rating programme in 2019. Our partners and sponsors have enjoyed great success off the back of their campaigns both on air and online via 9NOW, and we’re already engaging them around what promises to be a huge 2020.”

 

[titoelcolombiano]

TV ratings can't be taken in isolation as evidence that viewership is down. I watched on 9now as many others would have.

Adding a Perth team should increase the Perth week-to-week viewership as well as for the big matches as WA viewers will actually have an investment in the comp - just as happened to Melbourne ratings since the Storm have been involved. Boosting a major capital city's ratings is huge for the NRL when it comes to the ratings war.

 

[taipan]

Reduce the grant down to $11mill.

I'm for reducing the grant, but it must be done on a gradual yearly basis till 2023.Else the impact on individual clubs would be too great if they were whacked with a big reduction early on. $11m grant ATM is too drastic, especially for the smaller clubs.
Next year 2020 leave as is,as time line too close.
2021 reduce by $250k per club= $4m for 16 clubs
2022 reduce by $350k per club= $5.6m
2023 reduce by $500k per club= $8m
So in the first year of the new Tv deal ,the code has totally $17.6m held back.Which would cover 1 new club at the new reduced grant of $12.5m plus have another $5.1m on hand toward the 18th club's ($12.5m grant).That could surely be made up with other revenue sources.IMO a drop of $500k pa is manageable by the clubs, even though it would be curly for some.

 

[The_Wookie]

 

[The_Wookie]

for anyone curious

 

[NRLMad]

each team gets a $13m grant off the NRL. 2 extra teams/ 1 game would need to bring in an extra $26million to make it break even.

All very possible considering it’s only 26m in the scheme of things the game is $500m a year business so to add 2 new teams in areas which should do well is pretty much a no brainer and the viewership will go up at least 5%

 

[The_Wookie]

 

[The_Wookie]

TEST MATCH FOOTY ON NINE

*Game was broadcast on Nine & 9GEM in various states, and those numbers have been combined below


2.216 million people tuned into Nine’s Trans-Tasman Test Match Footy coverage, LIVE on Nine and 9GEM (National cume reach)


KANGAROOS VS KIWIS

• National peak audience: 1.162 million

Nine national peak audience: 874,000 (5 City: 527,000 / Regional: 347,000)

Fox League national peak audience: 288,000

• National average audience: 889,000

Nine national average audience: 675,000 (5 City: 422,000 / Regional: 253,000)

Fox League national average audience: 214,000

• Metro average of 880,000 is an increase of 23% over the corresponding Test Match year-on-year
• Regional average of 450,000 is an increase of 20% over the corresponding Test Match year-on-year

JILLAROOS VS KIWI FERNS

• National peak audience: 281,000

Nine national peak audience: 156,000 (5 City: 63,000 / Regional: 93,000)

Fox League national peak audience: 125,000

• National average audience: 128,000

Nine national average audience: 67,000 (5 City: 31,000 / Regional: 36,000)

Fox League national average audience: 61,000



Source: Oz Tam+ Regional Tam, Overnight Data, 1 min cume reach, Nine’s Test Match Footy, includes pre and post-match, 25th October 2019, 5 City Metro + Combined Agg Markets, Nine Network + Nine Network Content Affiliates.

 

[Perth Red]

Is the extra $3m grant an ongoing thing or just for this TV deal?

its an agreement as a % of tv deal. If next tv deal goes up grant goes up.

 

[Perth Red]

• National average audience: 889,000

Nine national average audience: 675,000 (5 City: 422,000 / Regional: 253,000)

Fox League national average audience: 214,000

FTA not that great but good fox numbers. Overall a pass and shows there is interest in Australians watching the Kangaroos, take note Todd! A decent end of season fixture list for kangaroos would be equivalent of adding an extra round of tv audience to nrl.