The discounts are so heavy though, sometimes diamond ($300+) are sold for bronze ($70-80) prices or even $25 at ANZ. In past years 10k tickets have been firesold at suncorp and 30k at ANZ. The 300% increase within a year was too much, it should have been gradual, but not to this level. 2013 was priced well and then bam, families almost totally priced out in 2014.I don't disagree entirely but the tactics currently being employed are working (i.e. selling out games) and even if the last few tickets are discounted to get rid of them, the overall revenue result is probably better. If it wasn't then they wouldn't be doing it that way.