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2020 Crowd Watch

Discussion in 'NRL' started by LeagueUnlimited News, Feb 14, 2020.

  1. SLRBRONCOS

    SLRBRONCOS Coach

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    The discounts are so heavy though, sometimes diamond ($300+) are sold for bronze ($70-80) prices or even $25 at ANZ. In past years 10k tickets have been firesold at suncorp and 30k at ANZ. The 300% increase within a year was too much, it should have been gradual, but not to this level. 2013 was priced well and then bam, families almost totally priced out in 2014.
     
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  2. titoelcolombiano

    titoelcolombiano Bench

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    I am pretty sure that the pandemic has something to do with it this year. From memory (and I could be wrong), the ticket prices went up dramatically around 2012 / 2013... there hasn't been a slump in demand so I think they have shown over the last 7 or 8 years that Origin is worth that price tag and that interest for tickets haven't wained because of the price. It is the NRL's job to use their assets to maximise revenue for the good of the game.

    It's just how economics works - at the $50 average price point there might be 200,000 willing and able to pay that for State of Origin tickets. At the $100 average price point that number night decrease to 150,000 people willing and able to pay to attend. At the $300 average price point, there might be 60,000 willing and able to pay. Until you hit the point where less than 50,000 are willing and able to pay to attend Origin at Suncorp then the price won't drop.

    Obviously all the numbers in the above scenario are hypothetical because I don't have the data but it's how the principle works.
     
  3. Perth Red

    Perth Red Immortal

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    You'd really have to know the metrics to make that judgement, and we dont. So if they sold 75% at full price and had to give away or massively undersell 25% of tickets then would they be better off selling 95% at a more reasonable price? None of us know but I guess the NRL arent dummies in the finance team so would know if this was the best pricing model for maximum revenue generation.
    I guess in a city of 5mill you'd hope there would be 75k each year who would pay big ticket prices, at least while Origin is still so hyped and revered.
    Having done it, as a neutral, I wouldn't be fussed to pay those prices again. I've been to better events for less money.
     
  4. SLRBRONCOS

    SLRBRONCOS Coach

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    7pm kickoff time in Brisbane, so it will fill late.
     
  5. Sunny coast shark

    Sunny coast shark Juniors

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    You are wrong mate, tickets aren’t sold out even with freebies and discounts and the pandemic is a non issue in QLD.

    The game has struggled to sell out since the prices went up in 2013 it’s only been a last minute fire sale or freebies that have got them over 50k

    How would you feel if the bloke beside you paid half of what you did because he bought his tickets on game day?

    The prices are way too high the game is not sold out and shutting out the rank and file rugby league supporter is a very short sighted decision that affects the game long term with kids not being exposed and saying I’d love to play that game.
     
  6. Sunny coast shark

    Sunny coast shark Juniors

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    No one will ever convince me that ripping the fans off is good for the sport!

    If a bloke like me who has been to over 400 NRL games can’t justify taking his family to the footy then something is wrong and it will affect the game’s popularity long term.
     
  7. Generalzod

    Generalzod Referee

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    Yeah you got to know the metrics to make any judgement lol
     
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  8. Parramatta1947

    Parramatta1947 Bench

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    Far From a full house......
     
  9. LeagueUnlimited News

    LeagueUnlimited News Administrator Staff Member

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  10. Perth Red

    Perth Red Immortal

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    filled up by middle of 1st half, must have been problems getting to ground in time.
     
  11. LeagueUnlimited News

    LeagueUnlimited News Administrator Staff Member

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  12. Billythekid

    Billythekid First Grade

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    I don’t feel like arguing the point but I do think it’s important to find the right balance. Yes the NRL needs to somewhat maximise revenue but they’re also trying to grow the game and competing with an ever more aggressive AFL.

    In my experience SOO tends to attract more casual league fans than say the GF and is a great way to get people more engaged with the game. Pricing these people out may seem enticing today but will have a negative impact long term IMO.
     
  13. titoelcolombiano

    titoelcolombiano Bench

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    Fear of the pandemic is certainly still an issue in Queensland (people not wanting to be in large crowds). The game selling out for the last 7 years under this pricing structure will show you that as the Pandemic is the only variable that has changed.

    On the ticket pricing issue, it's economics, I'm not arguing with you - it's just how it is. Obviously it works because they are doing it and selling out Suncorp.
     

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