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The Game 2022 Jerseys, Sponsorship, Logos etc

Messages
11,658
Official

FA_2vsrUcAgwFWV
Hahahahahaha.....
 

yakstorm

First Grade
Messages
6,028
The Tigers logo was due for a simplification. Not only had a number of other NRL clubs already gone through doing this, but the claws and V really never looked right on the logo.

That said, did it really need the fanfare? Especially after all the dramas the club has had, did they really think it was wise to attach slogans like 'New Era' to what is just a few tweaks to their brand?

Anyway, I prefer it over what they previously had.
 

MugaB

Coach
Messages
15,008
That first one looks fantastic.
Credit @GAZF

I knew that they would just cut corners with this graphic design, at least when you look East tigers of brisbane new logo, you can see there is effort, this "New Error" looks like something i could have edited on my phone.....
 

Diesel

Referee
Messages
23,750
Nothing against the logo, it looks ok -not great, but did it need all the fanfare? Just change it without notice. Would’ve had more effect
 

Saint Doc

Coach
Messages
11,090
Was there really fanfare though?
they kinda just announced it was changing today and had a black profile pic for a few hours.
it’s not like they beamed the image on the opera house with fireworks.

it’s better than they had. Not sure what anyone else expected
 

Big Salad

Juniors
Messages
216
Is there meant to be an illusion of a magpie in the bottom half of the tiger head (e.g. black/white wings either side, tiger nose is the magpie head)? never really noticed it before in the old logo.
 

Charlie124

First Grade
Messages
8,509
The new logo looks good, its certainly an improvement on the dated one they had, but i'll echo the thoughts of many in here by asking if it really needed the fanfare? It's a very slight simplification/modernisation of what they already had. So much for a "new era", its Malibu Stacey with a new hat. Just quietly tweak it in the offseason and get on with it.
 

MugaB

Coach
Messages
15,008
The new logo looks good, its certainly an improvement on the dated one they had, but i'll echo the thoughts of many in here by asking if it really needed the fanfare? It's a very slight simplification/modernisation of what they already had. So much for a "new era", its Malibu Stacey with a new hat. Just quietly tweak it in the offseason and get on with it.
Same is happened with dragons logo on their merch last year, but atleast they didn't trumpet a new era....
Wests Tigers... Another Error
 

TDD91

Juniors
Messages
479
The simplification will be due to the same reasons a number of Super League teams have changed their crests in the last couple of years: Reduced costs for putting the logo on merchandise & easier to produce smaller versions for multiple media formats.
 

GAZF

First Grade
Messages
8,752
Not horrendous, and probably cost effective for the club to upgrade the existing logo as the Storm/Raiders/Knights have done. Some of the floating tiny fragments have been merged (get it?) into larger cleaner parts, and I like the apparent shift to a slightly more red-orange. Wordmark is blah, and the rounder style clashes with the logo, but at least the slasher type is gone.

Those tiny white spikes on the cheeks propagate into massive ones with two thick keylines. The designer must have taken inspiration from the offset path master who handled the Panthers' claws. Funnily enough, the even width keyline is abandoned around the chin, where it matters less.

The spikes also hide the ears a bit too much, which is probably more realistic, but eliminating them would make for a much cleaner design. Looks better on white for this reason imo.

maxresdefault.jpg


What I don't get about these simplication rebrands - the ones that are supposed to make the logo more legible in varied applications - is that they actually make it more difficult to integrate into a jersey design on account of there being a lack of a bounding shape. Slap this logo on some of the Tigers' recent V style jerseys and it gets messy.
 

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