I just posted this elsewhere
I still can’t believe super league did it
they could’ve had two Canadian teams and maybe New York in super league now
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I just posted this elsewhere
Yeh someone on here was reading Wookiees posts lmao
Perth Red currently on suicide watch.
Nine valuing regionals is excellent for rugby leagueTV ratings spark fighting and soul-searching among executives
Seven and Nine’s battle, and Ten’s flop, come as they all circle the cricket rights.www.afr.com
A great article about the current ratings debate.
7 seems stuck on an old model of metro fta.
Nine appear to be looking more broadly at targeted markets. Nine also seems more focussed on streaming.
10 is basically dead.
I saw another article that stated networks are now more focussed on total audience including metro regional and on live/on demand channels. 9 Now is the market Leader here for that and it’s where qu a lot of our grand final audience went.
No doubt the FTA market is declining so sports are going to need to be smart to get the best future deals.
Yes it really is in League`s interest to have the strength of its` total viewership being out there for all to see. Should help us attract more and better sponsors.
Businesses want to sell goods and services. Irrespective of how TV ratings are tabulated, it`s hard to believe that successful advertisers and sponsors were previously ignoring consumers in regional areas.
Still happens today
But I don't believe regional consumers have ever been ignored by vested interests. It's just convenient for media companies to pretend they are. If NRL negotiators don`t fully appreciate the value of what they're selling, the buyers can afford to offer less.
There's stats on media spend, and the regional spend is tiny, much much smaller than the population % split. Why? Only TV would know.
murmur-group.com
It’s interesting the sad man from Perth derided the value of regional ratings despite the fact a major network has said the opposite. He seems to enjoy playing a double game. We clearly outrated our major opponents last year so he’s complains about the value of the tv rights. This is despite the fact it’s pretty clear the amount of content we provide at this time is less than our opponents, including womens football and our game is played over a shorter time span disallowing the level of advertising our opponent can leverage. His agenda is absolutely clear. He’s a misery guts who finds a negative in every positive for the game. With the season approaching prepare for 7 months of endless complaining about crowds. Complaints about small venues. Complaints about modern venues with smaller crowds. Complaints about regional venues. Complaints about grassy hills. It’s a relentless never ending agenda of negativity.
You will also notice he constantly attacks legitimate revenue drivers for clubs particularly in Sydney. He manages to turn every advantage our game has into a negative.
