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REVENUE RECORD
Just two years ago, the NRL was a $593 million empire. That was a benchmark result, but this year’s figures have propelled the NRL to another level of fiscal strength.
V’landys declined to discuss specific figures but confirmed the NRL will exceed their 2023 financial year income of $701.1 million.
With this financial year to end on October 31, League Central’s bean counters have yet to finalise the bottom line, but the NRL will go north of $701m and possibly exceed $720m in revenue.
It’s a landmark outcome for a code that was on the verge of bankruptcy just four years ago during the Covid crisis, but under the leadership of V’landys, an accountant by trade, the NRL is no longer a financial basketcase.
Over the past two years, the NRL has recorded a profit of $121 million. Pending final figures for 2024, the NRL could bank in excess of $170m in a compelling three-year fiscal renaissance.
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“I can tell you the NRL has record revenues once again,” V’landys told this masthead.
“It’s the most revenue we’ve ever had and I expect we will return another profit. Exactly how much we don’t know at this stage because the financial year isn’t complete.
“We have record investment in the game and if you are successful with attendance and ratings, you will get more investment.
“The state of the game is the reason. Our success all feeds off record attendances, record ratings and things like that.
“When you are meeting your KPIs (key performance indicators), revenue flows from it.
“There’s no doubt the inclusion of the Dolphins (as the NRL’s 17th team in 2023) has played a part in that. They have been an extraordinary success. If the future expansion goes as well as the Dolphins, the game will go through the roof.
“We were able to secure a higher broadcast deal and when the game is strong, sponsors want to be part of it and we’re seeing more commercial money from new sponsors, corporates and wagering.
“It’s very pleasing ... I want to get the game into a position that makes it bulletproof.
“I believe we can get to $1 billion in time, absolutely, that’s the aim.”
Revenue expected at 720 million. Profit steady at 50 to 60 million
Edit
The NRL has spent more than $37 million on two properties – one in Port Macquarie and another in Brisbane.
www.afr.com
Profit 58.2 million
www.parraleagues.com.au
