THE EMPIRE STRIKES BACK
Leaked NRL data underscores the fiscal strength of the Broncos – and why they sit alongside Collingwood as the most powerful brands in Australian sport.
Brisbane were kings of commercial revenue last year with $48.9 million, double the figure of the NRL’s second-ranked club the Cowboys ($24.3m).
They were also top dogs for sponsorship revenue with $15.5m, ahead of River City rivals the Dolphins ($11.1m).
The Broncos have a record 60,553 members – enough to fill Suncorp Stadium and still have a waiting list stuck outside – and Morris believes the 2025 premiership will trigger a commercial surge.
Fans celebrate after the Broncos’s sold-out preliminary final win over the Panthers. Picture: Getty Images
Fans celebrate after the Broncos’s sold-out preliminary final win over the Panthers. Picture: Getty Images
“It’s the power of the Broncos brand,” he says of the NRL’s benchmarking report.
“There’s no doubt when a club wins, it does financially better. It does better because we sell more merchandise, and the following year you usually find more people become members, so crowds are bigger, and success breeds success.
“People are seeing all the benefits of winning a grand final and it will play out over the next 12 months.
“Being a publicly-listed company, there’s a lot of things you have to do around governance, so there’s another layer of discipline to make sure that you are the best you can be.
“Another factor is the Broncos have always been an exciting team to watch. The NRL has had a spectacular year and it’s had benefits for the Broncos.
“We’re the No.1 sporting code in the country at the moment.”
THE FUTURE
A stockbroker by trade, Ord Minnett supremo Morris knows all about sustained performance in his own realm and is backing Maguire to lead the Broncos to back-to-back premierships in 2026.
“I love how Madge is talking about what we have to do to improve for next year,” he said.
“They are already thinking about more success, rather than getting caught up in the afterglow of the win.
“Nothing beats hard work and persistence.
“Maybe this is the beginning of something special. I don’t know if we can match the four premiership the Panthers won but our squad will definitely be competitive next year.
“Madge and the playing group want to make sure we are in the best position to go back-to-back.”
On track to turn over 100 million dollars
Which is on par with what the Aru turnover