2024 TV and Streaming Ratings Discussion

[Ride the Lion to Zion]

Why would I bother? I live in a world full of these people.

By choice?

British explorers missed a trick with Tas. Should be called The New Isle of Wight.

 

[Vlad59]

By choice?

British explorers missed a trick with Tas. Should be called The New Isle of Wight.

I was born here. Nice place

 

[Wb1234]

I'm more than prepared to cut Bigfumblers some slack.

RL is in my DNA. Every reason to think AFL fans are likewise parti pris.

Everyone fights their corner. Creative tension bestows mutual benefit.

Afl isn’t like nrl

they literally cover up drug cheating their players

and just about everything they say is a lie

it’s a cult

 

[docbrown]

Some posters have said all that matters is what advertisers value. If that were true, this topic would be a private concern for media companies and sports governing bodies. Not much to discuss on a RL forum.

Most fans don't care how many ads are seen during FTA games. We're more interested in metrics which indicate the wider deeper relative popularity of our favourite sports.

AFL indisputably attract higher attendances. Question is whether this only reflects the nature of Fumble as a live event. And to what extent TV ratings allow NRL to close the gap. In that respect, Average is more relevant than Reach and Pay TV is more relevant than FTA.

I'm not saying that all that matters is what advertisers value. I am saying that the majority consensus in the media and its ancillaries (like advertising agencies) treat the VOZ shift to reach as something of a joke. So if we don't take it all that seriously, why should a bunch of non-industry footy fans? As to why should NRL and AFL fans care about ads, advertising revenues are a behind the scenes driver of the NRL and AFL's FTA TV broadcast deals.

Like I've said before though, in a few years we won't even be talking about reach. We'll be talking about subscribers. You'll be watching Channel 7, 9 or 10 on your next gen smart TV. But you'll be signed in with your streaming account and if you're on a premium service, you'll be watching the FTA broadcast without ads at the same time as the ad stream runs. Don't like the annoying commentators? Turn them off or switch to an alt commentary team. For the NRL, that means that the FTA broadcaster will know the exact number of subscribers minute by minute. And Oztam will report those numbers instead of the panels. And if you don't believe that this is going to happen, watch Netflix and their reporting. They're going to only announce per program subscriber numbers.

 

[Ride the Lion to Zion]

I'm not saying that all that matters is what advertisers value. I am saying that the majority consensus in the media and its ancillaries (like advertising agencies) treat the VOZ shift to reach as something of a joke. So if we don't take it all that seriously, why should a bunch of non-industry footy fans? As to why should NRL and AFL fans care about ads, advertising revenues are a behind the scenes driver of the NRL and AFL's FTA TV broadcast deals.

I wasn't questioning the importance of advertising to the respective business models.

Yes, advertisers are human and are fallible, but that doesn't really matter, what they are willing to spend money on, or what metric they value is.

Someone else replied in similar vein further back. Again, I don't disagree with the specific point.

Maybe just speak for myself. Personally, I'm more interested in measures of overall popularity like "most watched".

Along with Reach, AFL fans are also keen on "minutes watched". Which on FTA roughly corresponds to "ads watched". There is of course a monetary value for corporate bean-counters to quantify, but whether it's minutes or ads, all these figures tell us is that AFL games run for longer.

Nobody objective would claim 40k at Marvel is a greater mark of popularity than 40k at Suncorp because the former crowd watches more minutes.

Like I've said before though, in a few years we won't even be talking about reach. We'll be talking about subscribers.

There should already be more emphasis on Pay TV over FTA. In capitalist economies, for good or ill, willingness to pay for a product or service is deemed a token of appreciation and commitment.

 

[Wb1234]

I wasn't questioning the importance of advertising to the respective business models.


Someone else replied in similar vein further back. Again, I don't disagree with the specific point.

Maybe just speak for myself. Personally, I'm more interested in measures of overall popularity like "most watched".

Along with Reach, AFL fans are also keen on "minutes watched". Which on FTA roughly corresponds to "ads watched". There is of course a monetary value for corporate bean-counters to quantify, but whether it's minutes or ads, all these figures tell us is that AFL games run for longer.

Nobody objective would claim 40k at Marvel is a greater mark of popularity than 40k at Suncorp because the former crowd watches more minutes.


There should already be more emphasis on Pay TV over FTA. In capitalist economies, for good or ill, willingness to pay for a product or service is deemed a token of appreciation and commitment.

Plus pay tv provides over 80 percent of the broadcast money

many games on foxtel will get higher ratings than channel nine

 

[Perth Red]

Plus pay tv provides over 80 percent of the broadcast money

many games on foxtel will get higher ratings than channel nine

Is that because ch9's covg is so dire? Is it because Fox pulled one and made it so that if you want to watch your team every week on tv you have to subscribe to fox? IS it because Kayo became much cheaper than PTV and more people now have smart TV's?
There's many reasons Fox numbers have now overtaken FTA and subsequently the value of the deals has shifted.

I really hope ch10/paramount can get the deal done next time, It'll be really interesting to see how a company with fta and streaming ownership together approaches the game.

 

[Wb1234]

Is that because ch9's covg is so dire? Is it because Fox pulled one and made it so that if you want to watch your team every week on tv you have to subscribe to fox? IS it because Kayo became much cheaper than PTV and more people now have smart TV's?
There's many reasons Fox numbers have now overtaken FTA and subsequently the value of the deals has shifted.

I really hope ch10/paramount can get the deal done next time, It'll be really interesting to see how a company with fta and streaming ownership together approaches the game.

Whatever the reason it means foxsports can’t survive without nrl

if stan puts in a conpellling bid they will be stuck with the afl contract and loss of market leadership to Stan

 

[Perth Red]

Whatever the reason it means foxsports can’t survive without nrl

if stan puts in a conpellling bid they will be stuck with the afl contract and loss of market leadership to Stan

ch9 are killing the game on fta, do we really want them to be covering all 9 games a weekend? Geez that would suck!

 

[Penrith fan]

We are winning the TV and streaming ratings.

Next contract from Foxtel will be huge.

 

[Wb1234]

ch9 are killing the game on fta, do we really want them to be covering all 9 games a weekend? Geez that would suck!

If it means 650 million pa sure I’ll watch the games on mute

at least Stan bidding will make foxtel pay market value which is 450 million plus

 

[Penrith fan]

Stan will almost double the current Foxtel bid

 

[Wb1234]

x.com

x.com

@Perth Red national competition lmao

 

[Wb1234]

x.com

x.com

 

[Penrith fan]

the rich get richer, the poor get the picture..

 

[docbrown]

x.com

x.com

@Perth Red national competition lmao

The Sharks are probably the worst supported Sydney club too that generate the least amount of neutral fan interest. And the Swans got about a quarter of their TV audience in Sydney.

It shows you how the Swans rate when there's no Melbourne club involved to boost the ex-pat Victorian interest in the Sydney market.

 

[Wb1234]

The Sharks are probably the worst supported Sydney club too that generate the least amount of neutral fan interest. And the Swans got about a quarter of their TV audience in Sydney.

It shows you how the Swans rate when there's no Melbourne club involved to boost the ex-pat Victorian interest in the Sydney market.

Questions need to be asked why after 40 years afl hasnt Managed to penetrate tv sets in nsw and qld after billions spent

 

[Perth Red]

Questions need to be asked why after 40 years afl hasnt Managed to penetrate tv sets in nsw and qld after billions spent

$1bill a year revenue would suggest their expansion strategy has been pretty effective, at least in one area.
It'd be interesting to see the full picture of metro breakdowns for FTA,PTV and KAYO. Only way of really seeing what traction each code is getting on tv in each city.

 

[Wb1234]

$1bill a year revenue would suggest their expansion strategy has been pretty effective, at least in one area.
It'd be interesting to see the full picture of metro breakdowns for FTA,PTV and KAYO. Only way of really seeing what traction each code is getting on tv in each city.

Until three years ago the true ratings picture wasn’t even apparent

go back ten years first regional viewers weren’t counted

them we didn’t have streaming data

pre covid the chat about nrl ratings was nine was down by a lot and fox were barely up

all the commentary was about flat nrl ratings

then we got the streaming figures and nrl ratings were actually up by a lot not down or flat

that’s been the case now for 3 years so let’s see how the afl goes in future Tv deal with bad ratings

if Stan do bid for the nrl Fox are going to finally pay nrl what it’s worth and obviously cut back or eliminate the afl in the future

 

[colly]

If it means 650 million pa sure I’ll watch the games on mute

at least Stan bidding will make foxtel pay market value which is 450 million plus

Thats not a unrealistic figure.... that's $150m (cash only) Nine while Fox/KAyo pays $500 cash.
If Nine won't pay $150 i am sure Ten will. If Fox Kayo won't pay 500, get Paramount 10 to either go with FTA 150, or the whole lot at $650. We should open negotiations in 2 mths or May next year 2025. Sure Nine could go for it and get it all BUT $650 cash is the price....