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I wish we could include NZ, PNG, ENGLAND, FRANCE, AND All the pacific in these ratings aswell
Get the Wah`s over there next year and triple those Kiwi figures. I doubt it would hardly affect the Oz numbers at all. Strike while the iron`s hot I say.
tvtonight.com.au
Not that any part of that conversation was actually wrong lol.
If its any consolation over in Bigfootys tv ratings thread they think im defending the NRL.
Heres the crux of the problem
The Networks think they can sell ads at a higher rate if they can show ALL possible viewers for a given program. The Networks own Oztam, so we get stuck with this. Theres some debate as to whether this is a reality or not.
Reach versus Audience? The case For & Against.... | TV Tonight
Is Reach a great proposition for ad agencies selling from a 'holistic screens approach?' Or is it smoke & mirrors to disguise a decline in Free to Air?
The other issue I have is with data consistency.
Metro/Regional splits, and city by city are neither here nor there with me - networks are national, and their broadcasts for the most part when it comes to the NRL and AFL have national partners. As long as we get the average data for each game Im happy. But we arent.
On the one hand we're getting FTA Reach - but only for FTA produced matches - Seven doesnt acknowledge games it doesnt produce in its ratings reports - so we arent getting data for about half the AFLs matches on FTA so per game anaalysis is out the door.
What city by city data we have seen is average, and not reach.
We are getting extremely limited Fox STB data released, and thats all average audience, not reach.
We are at the mercy of whatever subscriber has access to the data and drip feeds us via whatever channel.
We are still getting Reach and average for streaming audiences on Fox as we did towards the end of last year. However Fox also believes that Oztam grossly underestimates its ratings by up to 40%, hence its move to Kantar. And who knows if we'll see any data from that.
There were 10 times as many people in New Zealand watching those games than there were in Perth?
tvtonight.com.au
www.mediaweek.com.au
Bottom line, if that holds up throughout the year, which it generally does, especially with the reach difference being negligible, which cancels out all the nonsense about fumbleball games being more valuable to Fox because they are longer, then our broadcast deal with Foxtel should be correspondingly 22 % larger than f-ball. End of story.
