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2024 TV and Streaming Ratings Discussion

Cumberland Throw

Cumberland Throw

First Grade
Messages
6,543
Weird that the Melbourne numbers seem to stay roughly the same with or without storm playing in the GF based on this year v last year
 
M

Mother Nature's Son

Juniors
Messages
648
Cumberland Throw said:
Weird that the Melbourne numbers seem to stay roughly the same with or without storm playing in the GF based on this year v last year
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I would suggest that when you have an NRL team in your city the media it gets tends to mean that sports fans really can`t help but be aware of NRL`s existence and probably keep a casual eye on it. Much more likely to tune into the big day in that case.
Great signs for Rugby League`s future in that state as NRL becomes more and more an accepted part of the sporting landscape.
 
W

Wb1234

Immortal
Messages
33,554
With expansion to 20 teams nrl will beat afl by around 70 to 80 million viewers

Over time that will grow to double the fumblers numbers

All their past and future expansion sides are ratings disasters
 
B

Billythekid

First Grade
Messages
6,826
Just a few thoughts about the GF ratings. The AFL obviously did well and they clearly benefit from having a presence in all major markets. As the NRL expands particularly in Perth we can help close this gap.

Just to demonstrate a bit about the impact of SOO I was looking back at how they rated in Sydney and Brisbane compare to the GF. In Sydney 2 of the 3 games rated higher than the GF and game 3 rated about 60K higher even with a Sydney team in the GF.

In Brisbane game 2 rated slightly lower than the GF but games 1 and 3 rated significantly higher, Close to 300K more in the case of game 3.

IMO this may dampen the Brisbane and Sydney numbers somewhat for the GF. In particular I think in QLD SOO is a major event snd if there are no QLD sides in the GF I think ratings will suffer as a result.

This isn’t a bad thing either, it potentially means our GF will struggle to match the AFL but we also end up with 4 games that rate like a GF.

It’s interesting that SOO rates around the same in Perth and Adelaide as the GF. Kinda just shows what the baseline interest is in NRL in those states.

I also think the Melbourne numbers are a big positive. For all the talk about how AFL is taking over QLD and NSW the storm have done quite well building up solid crowds and ratings. Even
 
T

taste2taste

Juniors
Messages
2,466
The same old debate is back in the media,

Should we move back to a 3pm kick off ?

Has anyone got any figures what the vieweship was like for 3pm, 5pm and 730pm ?

I can't see anyway how a day game would rate better than a prime time game.
 
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ayatollah_murdoch

ayatollah_murdoch

Juniors
Messages
529
NRL chief executive Andrew Abdo says rugby league is the most-watched sport in Australia. The viewership results of Sunday’s grand final suggest otherwise – but still, he may be right.
For the past nine years, the final clash of the AFL season has out-rated its NRL counterpart on TV. The Penrith Panthers’ 14-6 victory on Sunday over the Melbourne Storm, which secured their fourth straight premiership, had an average audience of 3.4 million people. The week before, 4.06 million people tuned in for the Brisbane Lions’ drubbing of the Sydney Swans.
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Ivan and Nathan Cleary after winning their fourth premiership. Getty Images
More people watched the NRL online, despite the smaller overall audience. Data from television measurement firm OzTAM shows 762,000 people streamed the game on TV app 9Now, versus the 654,000 on the Seven Network’s 7plus for the AFL. This means a steadily increasing 22.3 per cent of the NRL’s free-to-air audience is streaming, compared to 16 per cent for the AFL grand final. The rest of the AFL season wasn’t available on 7plus.
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NRL chief executive Andrew Abdo. Kate Geraghty
More than 5.3 million people tuned in for at least a minute across the entire NRL final, versus 6.1 million for the AFL (a figure known as “reach”). On average, a little over 1.6 million people stayed for the NRL Grand Final’s post-match ceremony, while 1.7 million watched Aussie pop star The Kid Laroi’s pre-game performance. Penrith won Sunday’s game before 80,156 people at Sydney’s Accor Stadium, etching their name in history as the third team to win four straight trophies.



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Since February, Mr Abdo and the NRL have been saying rugby league has a higher viewership than any other sporting code.
“The 2024 NRL season is the most watched and attended season in Rugby League history,” he said on Monday. “Fans have responded to the amazing football which has translated into more people playing and watching the game than ever before.”
He says this past NRL season had a total of 153.7 million viewers, compared to the AFL’s 140.3 million – figures achieved by combining free-to-air and streaming audiences for every game. The AFL declined to comment.

These comparisons matter because the NRL is about to embark on an epic pitch for more money as it gears up to sell its broadcast rights for the years after 2027, when the current deal with Nine Entertainment and Foxtel expires.
Nine is the ASX-listed company that owns the Nine Network, streaming service Stan, radio stations 2GB and 3AW, and publishing titles including The Sydney Morning Herald and The Australian Financial Review. Foxtel is controlled by News Corp and owns a pay TV business and streaming platforms Kayo Sports and Binge.

Mr Abdo wants to improve the NRL’s current agreement, and is arguing the NRL outscores its rivals in sheer numbers. In 2022, the AFL scored a seven-year, $4.5 billion deal for its media rights from Seven and Foxtel in 2022. That deal was struck before advertising by wagering firms around sport was in doubt and before corporate Australia collectively pulled back on its advertising spend in a cost of living crisis.
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With so much at stake cutting through the spin can be difficult. An analysis of the official numbers suggests they might be smaller than claimed by head office. But Mr Abdo might still have a point on who is the biggest.
There were 207 games in the AFL season, plus nine finals matches – 216 in total. Of the main season, 77 games were aired on Seven with an average audience of 547,000 people. Foxtel’s streaming platforms broadcast all the games except the grand final. Including viewers on Foxtel’s streaming platforms (and not pay TV viewers, which aren’t reported), the AFL had 106.7 million views for AFL games in 2024.
There were 204 games in the NRL season, followed by nine matches in the finals – 213 in total. Nine aired 86 games from the main season of 27 rounds, with an average audience of 521,600 people. It then aired the eight finals plus the grand final. Again, Foxtel’s streaming platform has all games except the grand final.
With Foxtel’s streaming audience included, and not the pay TV viewers, the NRL had 112 million views for its games in the 2024 season, not including the three State of Origin matches. On this scale, the NRL is winning.
 
D

DIOGENES

Juniors
Messages
1,683
ayatollah_murdoch said:
NRL chief executive Andrew Abdo says rugby league is the most-watched sport in Australia. The viewership results of Sunday’s grand final suggest otherwise – but still, he may be right.
For the past nine years, the final clash of the AFL season has out-rated its NRL counterpart on TV. The Penrith Panthers’ 14-6 victory on Sunday over the Melbourne Storm, which secured their fourth straight premiership, had an average audience of 3.4 million people. The week before, 4.06 million people tuned in for the Brisbane Lions’ drubbing of the Sydney Swans.
2f41307e9388768a07b742d208c67d436cc1bf2b

Ivan and Nathan Cleary after winning their fourth premiership. Getty Images
More people watched the NRL online, despite the smaller overall audience. Data from television measurement firm OzTAM shows 762,000 people streamed the game on TV app 9Now, versus the 654,000 on the Seven Network’s 7plus for the AFL. This means a steadily increasing 22.3 per cent of the NRL’s free-to-air audience is streaming, compared to 16 per cent for the AFL grand final. The rest of the AFL season wasn’t available on 7plus.
98ce975cd73f9995bcd986fcb2b423925f458026

NRL chief executive Andrew Abdo. Kate Geraghty
More than 5.3 million people tuned in for at least a minute across the entire NRL final, versus 6.1 million for the AFL (a figure known as “reach”). On average, a little over 1.6 million people stayed for the NRL Grand Final’s post-match ceremony, while 1.7 million watched Aussie pop star The Kid Laroi’s pre-game performance. Penrith won Sunday’s game before 80,156 people at Sydney’s Accor Stadium, etching their name in history as the third team to win four straight trophies.



Advertisement
Since February, Mr Abdo and the NRL have been saying rugby league has a higher viewership than any other sporting code.
“The 2024 NRL season is the most watched and attended season in Rugby League history,” he said on Monday. “Fans have responded to the amazing football which has translated into more people playing and watching the game than ever before.”
He says this past NRL season had a total of 153.7 million viewers, compared to the AFL’s 140.3 million – figures achieved by combining free-to-air and streaming audiences for every game. The AFL declined to comment.

These comparisons matter because the NRL is about to embark on an epic pitch for more money as it gears up to sell its broadcast rights for the years after 2027, when the current deal with Nine Entertainment and Foxtel expires.
Nine is the ASX-listed company that owns the Nine Network, streaming service Stan, radio stations 2GB and 3AW, and publishing titles including The Sydney Morning Herald and The Australian Financial Review. Foxtel is controlled by News Corp and owns a pay TV business and streaming platforms Kayo Sports and Binge.

Mr Abdo wants to improve the NRL’s current agreement, and is arguing the NRL outscores its rivals in sheer numbers. In 2022, the AFL scored a seven-year, $4.5 billion deal for its media rights from Seven and Foxtel in 2022. That deal was struck before advertising by wagering firms around sport was in doubt and before corporate Australia collectively pulled back on its advertising spend in a cost of living crisis.
9dc531ee2b0875d1a58b0e889e49fccba9c82100

With so much at stake cutting through the spin can be difficult. An analysis of the official numbers suggests they might be smaller than claimed by head office. But Mr Abdo might still have a point on who is the biggest.
There were 207 games in the AFL season, plus nine finals matches – 216 in total. Of the main season, 77 games were aired on Seven with an average audience of 547,000 people. Foxtel’s streaming platforms broadcast all the games except the grand final. Including viewers on Foxtel’s streaming platforms (and not pay TV viewers, which aren’t reported), the AFL had 106.7 million views for AFL games in 2024.
There were 204 games in the NRL season, followed by nine matches in the finals – 213 in total. Nine aired 86 games from the main season of 27 rounds, with an average audience of 521,600 people. It then aired the eight finals plus the grand final. Again, Foxtel’s streaming platform has all games except the grand final.
With Foxtel’s streaming audience included, and not the pay TV viewers, the NRL had 112 million views for its games in the 2024 season, not including the three State of Origin matches. On this scale, the NRL is winning.
Click to expand...
What is the source for this - it seems very downbeat
 
W

Wb1234

Immortal
Messages
33,554
M

Mother Nature's Son

Juniors
Messages
648
The_Wookie said:
Its comment supplied to the AFR yesterday by Abdo directly. Its not a press release or article you are likely to find elsewhere. Evidently Abdo unimpressed with the AFRs coverage of the NRL too.
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Sometimes you have to demand respect, the afr might be a little more circumspect before they disparage League again.
He should front the national broadcaster next, they are f**king shockers, some of their hosts look like they are eating a shit-sandwich whenever they have to say the words Rugby League. Funny isn`t it, being the people`s broadcaster and all.
 
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The_Wookie

The_Wookie

Bench
Messages
3,240
Streaming Ratings 28/9-4/10
DateChannelPrimary DescriptionBVOD AudienceBVOD Reach
2/10/2024Fox LeagueLIVE: DALLY M AWARDS128,000220,000
2/10/2024Fox LeagueDALLY M RED CARPET84,000127,000
29/09/2024Fox Sports 506LIVE: MOTORSPORT: MOTOGP: INDONESIA RACE71,00085,000
29/09/2024Fox CricketLIVE: ODI: ENG V AUS G5 IN158,000181,000
29/09/2024Fox LeagueLIVE: NRLW: SF ROOSTERS V KNIGHTS47,00093,000
29/09/2024Fox LeagueLIVE: NRLW: SF BRONCOS V SHARKS44,00089,000
30/09/2024ESPNLIVE: NFL: RAVENS V BILLS36,00099,000
5/10/2024Fox Sports 506LIVE: MOTORSPORT: MOTOGP: JAPAN SPRINT RACE36,00066,000
29/09/2024Fox Sports 506LIVE: MOTORSPORT: MOTOGP: THE GRID32,00079,000
4/10/2024ESPNLIVE: NFL: FALCONS V BUCCANEERS31,00094,000
 
Cumberland Throw

Cumberland Throw

First Grade
Messages
6,543
We will probably hear back from the AFL saying that their more affluent supporter base is more attractive to advertisers.. hence why ratings don't matter
 
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