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Aussies flock to BBL and Test cricket on Seven Third Australia v India Test reaches 5.9 million First four days of BBL 14 reach 4.9 million, best start since 2021 The start of Big Bash League 14 and the Third Test between Australia and India in the Border-Gavaskar Trophy Test Series were a winning combination for Australian sport fans on Seven and 7plus Sport.
BBL 14 on Seven and 7plus Sport is scoring big with viewers, with the strongest start to a BBL competition since 2021 and the second consecutive year of audience growth.
The first four days of BBL 14 reached 4.9 million people, with an average total TV audience of 564,000 – up 16% on the first four days of BBL 13. Broadcast viewing alone was up 9%.
Seven’s live and free coverage of the Third Test at the Gabba reached 5.9 million people and drew an average total TV audience of 647,000. Ending in a draw due to rain delays across the five days, the Third Test was the mostwatched program in all people, 25 to 54s, 16 to 39s and grocery shoppers last Sunday.
The big-rating sessions included the third session on day two, which had an average total TV audience of 1.29 million, and the second session on day two, with 1.03 million. Across the Third Test, 7plus saw a 131% jump in audience compared to the same days last year. The Third Test reached 582,000 people exclusively on 7plus Sport.