Here's an interesting anecdote:
- In 2019 (i.e the last pre-COVID year), Accor Stadium hosted 20 NRL Games for an average crowd of 13,212
- In 2024, Accor Stadium hosted 19 NRL Games for an average crowd of 18,893. That's an increase of 5,681 (or 43%) from 2019.
The difference? The Bulldogs getting their shit together and drawing crowd figures such as 45,496 vs Eels, 35,502 vs Manly, 32,437 vs Cowboys and 27,223 vs Warriors. 35,275 for the Rabbitohs vs the Dogs on Good Friday helped too.
Beyond the inevitable boost that comes from a home team performing well, other boosts will come from:
- Sydney Metro West making Accor Stadium much more accessible to more people,
- The NSW Government (through Destination NSW and Venues NSW) collaborating with the NRL and both clubs to optimise the game-day experience...in other words, co-locate events to make it worth people's while to go to Sydney Olympic Park.
Part of the reason Good Friday is a consistent drawcard is that it is co-located at Sydney Olympic Park at the same time as the Royal Easter Show. The Royal Easter Show typically includes two weekends, so in all reality, the Bulldogs and the Rabbitohs should both get to host a home game at Accor during it and the school holidays. Naturally this year, the Rabbitohs have taken one of their home games to Perth for the NSW school holidays and the Royal Easter Show. Wrong.
Similarly, this year the NSW Government had to cancel the Vivid drone show because of concerns about crowding and capacity at Circular Quay. Imagine if the NRL was a sponsor of Vivid and had exclusive rights to host the drone show at Sydney Olympic Park? It would be a ticketed event alongside an NRL game that was held inside a stadium that knows how to manage crowds. Heck, it could even be the halftime show! Vivid runs for four weekends this year - you could get the Bulldogs and the Rabbitohs two home games each at Accor during this four week run, and put on the drone show to keep the masses happy. If it was a Vegas style runaway success, you could run double headers with other clubs who could get in on the fun.
So by simply co-locating with major events at Sydney Olympic Park, you'd afford home teams at Accor six marquee games (or about a third of their annual allocation at Accor) that would get bums on seats and help to really push up the annual attendance.
Get me a job at the NRL.