What's new
The Front Row Forums

Register a free account today to become a member of the world's largest Rugby League discussion forum! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

The Game 2025 Membership

The_Wookie

Bench
Messages
3,791
1743996046741.png

Manly and Cronulla announcing record figures.
still not much happening for many clubs data wise
 

Attachments

  • 1743995778594.png
    1743995778594.png
    23.1 KB · Views: 5

eels4lifee

Juniors
Messages
250
Just read an article earlier stating the Perth Bears in their inaugural year will have a estimated 30k plus members. Which makes some Sydney teams look really average
 

Jamberoo

Juniors
Messages
1,592
Just read an article earlier stating the Perth Bears in their inaugural year will have an estimated 30k plus members. Which makes some Sydney teams look really average
Perth has a sports membership culture, same as Melbourne. Plus with a small stadium, you will need to be a member to get tickets.
 

Perth Red

Post Whore
Messages
73,019
As a fan I'd agree with that, the money men sometimes think differently though
They’re getting hbf park free, I’d imagine they’d have to pay for optus. Hopefully a double header round one and that’s it for optus.
 
Messages
11,814
Is there a reason why the NRL doesn't seem to put as much focus on growing club memberships now as it did 5-10 years ago?

We need to keep driving memberships hard to secure alternate revenue and creating the next waves of rusted on supporters, but it seems to have fallen by the wayside. A lot of clubs aren't even bothering to publish their figures anymore. Big event crowds seem to be the flavour of the month, but it's no use having those one-offs if fans aren't being converted.
 

Perth Red

Post Whore
Messages
73,019
Is there a reason why the NRL doesn't seem to put as much focus on growing club memberships now as it did 5-10 years ago?

We need to keep driving memberships hard to secure alternate revenue and creating the next waves of rusted on supporters, but it seems to have fallen by the wayside. A lot of clubs aren't even bothering to publish their figures anymore. Big event crowds seem to be the flavour of the month, but it's no use having those one-offs if fans aren't being converted.
The first commission/CEO's had a big emphasis on it, they brought it all in house and managed the marketing and sales of membership from NRLHQ with a goal of making the game more popular to attend and imrpoving club generated revenue.
This commission/CEO have less priority of it and seem to have decided that they will put the focus on making as much money as possible at NRLHQ and dishing it out to the clubs so they dont need to focus on fanbase generated revenue as much. If thats covid that changed their thinking, if its NRL way of controlling the clubs more, or just a strategic shift from different leaders is hard to say
 

yakstorm

First Grade
Messages
6,428
The first commission/CEO's had a big emphasis on it, they brought it all in house and managed the marketing and sales of membership from NRLHQ with a goal of making the game more popular to attend and imrpoving club generated revenue.
This commission/CEO have less priority of it and seem to have decided that they will put the focus on making as much money as possible at NRLHQ and dishing it out to the clubs so they dont need to focus on fanbase generated revenue as much. If thats covid that changed their thinking, if its NRL way of controlling the clubs more, or just a strategic shift from different leaders is hard to say
The shift happened pre-COVID. From 2007 - 2016, the NRL had invested significantly in trying to replicate the AFL membership model of having all clubs use the one system and introducing centralised services to help push memberships. Pretty much all clubs signed up for this except for the Rabbitohs, Storm, Panthers and Knights.

The centralised services were far from perfect, but it was working, especially for the clubs who didn't have the budgets to invest in their membership programs (which were the likes of Manly, Sharks, Raiders, Roosters).

Then in late 2016, the clubs pushed for a new funding model for the 2018 season. John Grant agreed to the 130% of the salary cap request from the clubs to save his own skin in a marathon meeting that took place on December 20. To fund giving the clubs more money, the decision was made to dismantle the centralised services over the following seasons, with it all wrapped up by end of 2018. This included the membership and marketing programs, as well as some of the development programs, with the clubs expected to pick up this responsibility.
 

Latest posts

Top