The_Wookie
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Perth has a sports membership culture, same as Melbourne. Plus with a small stadium, you will need to be a member to get tickets.Just read an article earlier stating the Perth Bears in their inaugural year will have an estimated 30k plus members. Which makes some Sydney teams look really average
Depending on interest, I could see them using Optus for the first year.Perth has a sports membership culture, same as Melbourne. Plus with a small stadium, you will need to be a member to get tickets.
Nah. First game and finals only. 20k at HBF will be better than 25k @ Optus.Depending on interest, I could see them using Optus for the first year.
As a fan I'd agree with that, the money men sometimes think differently thoughNah. First game and finals only. 20k at HBF will be better than 25k @ Optus.
They’re getting hbf park free, I’d imagine they’d have to pay for optus. Hopefully a double header round one and that’s it for optus.As a fan I'd agree with that, the money men sometimes think differently though
The first commission/CEO's had a big emphasis on it, they brought it all in house and managed the marketing and sales of membership from NRLHQ with a goal of making the game more popular to attend and imrpoving club generated revenue.Is there a reason why the NRL doesn't seem to put as much focus on growing club memberships now as it did 5-10 years ago?
We need to keep driving memberships hard to secure alternate revenue and creating the next waves of rusted on supporters, but it seems to have fallen by the wayside. A lot of clubs aren't even bothering to publish their figures anymore. Big event crowds seem to be the flavour of the month, but it's no use having those one-offs if fans aren't being converted.
The shift happened pre-COVID. From 2007 - 2016, the NRL had invested significantly in trying to replicate the AFL membership model of having all clubs use the one system and introducing centralised services to help push memberships. Pretty much all clubs signed up for this except for the Rabbitohs, Storm, Panthers and Knights.The first commission/CEO's had a big emphasis on it, they brought it all in house and managed the marketing and sales of membership from NRLHQ with a goal of making the game more popular to attend and imrpoving club generated revenue.
This commission/CEO have less priority of it and seem to have decided that they will put the focus on making as much money as possible at NRLHQ and dishing it out to the clubs so they dont need to focus on fanbase generated revenue as much. If thats covid that changed their thinking, if its NRL way of controlling the clubs more, or just a strategic shift from different leaders is hard to say
Despite having my details from numerous tickets bought for NRL, Origin, world cup, Nines etc games over the years Ive never had any direct marketing for memberships from NRL or clubs.Seems to me that memberships are pushed more than ever by my local clubs anyway. I get bombarded by membership ads and emails from the Broncos, Dolphins and Titans. I'm a member of the first two but never been a Titans member.
Just because publishing the numbers aren't a priority anymore, doesn't mean the clubs aren't actively pushing it.
I get direct marketing from all clubs that I’ve been to as an away fan.Despite having my details from numerous tickets bought for NRL, Origin, world cup, Nines etc games over the years Ive never had any direct marketing for memberships from NRL or clubs.
Well done Storm. Assume that the Ponies are leading even though they haven't announced their figures.