2025 Streaming and TV Ratings Discussion

[Wb1234]

Using Reach to determine a programme's place in FTA tables hasn't made that much difference to AFL. Whereas the inclusion of regionals has pushed NRL well up the ranking.

Major downside for NRL, in terms of perception, is the absence of regular Fox data.

The nrl still get all the ratings data but sure afl journalists can use it to their advantage as was done above

Afl tv ratings are still pretty awful

If Fox do lose the nrl to stan then it will change the pay tv landscape and could be good for nrl down the track with Fox coming back down the track more keen than ever for nrl but having to cover losses on the afl deal for seven years

 

[Maximus]

Weren't people going Berko last year about reach being unfair to RL?

And now suddenly it's great?

In these threads, whatever metric suits the argument someone wants to make, is the best. That same person will claim that metric is bullshit the next day if it doesn't suit them.

 

[Wb1234]

Weird when big sports see big declines in ratings. NBA too has had a huge decline

 

[The_Wookie]

Have Fox given a reason why they no longer publish a daily table of STB figures?

When this data was available one poster said a viewer only had to switch on to be counted. Which would mean Fox ratings in the past were more akin to Reach than Average.

Fox said Oztam were undercounting them by about 40% and so they intrKayoduced their own measurement system and stopped co-operating with OZtam,

Fox ratings on oztam were done the same way as tv ratings, based on an average. Streaming data from OZtam came through average, reach and minutes - however this was all merged into VOZ and minus Foxtel which withdrew.

 

[Perth Red]

Weird when big sports see big declines in ratings. NBA too has had a huge decline

Theres big cost of living issues in most western countries. It shouldn't be that surprising that as disposable income reduces so does spending on such things.

 

[The_Wookie]

according to afl world it’s not true and it must be peak viewers not averages… real thorough article…

https://www.heraldsun.com.au/sport/afl/explainer-is-peter-vlandys-right-when-he-says-the-nrl-is-more-watched-than-the-afl/news-story/81088771b52d70ef16731e7a74988283

That depends on the definition of "most viewers" - is most viewers based on an average number over a set period or is it everyone that tunes in regardless of time.

Its also based on the premise that average is derived from total numbers/time - which benefits shorter ruuning programs.

ie. 300,000 viewers over 100 minutes, might be equal to 230,000 viewers over 130 minutes.

Not saying one is more valid than the other, but thats the opposing view.

 

[Iamback]

That depends on the definition of "most viewers" - is most viewers based on an average number over a set period or is it everyone that tunes in regardless of time.

Its also based on the premise that average is derived from total numbers/time - which benefits shorter ruuning programs.

ie. 300,000 viewers over 100 minutes, might be equal to 230,000 viewers over 130 minutes.

Not saying one is more valid than the other, but thats the opposing view.

That has been what I have been trying to explain as to why AFL gets more cash.

The difference in ratings isn't big enough where AFL comes behind across a weekend of games.

 

[Wb1234]

Long game times being used as a reason for poor ratings

Now that’s a novel argument

 

[insert.pause]

That depends on the definition of "most viewers" - is most viewers based on an average number over a set period or is it everyone that tunes in regardless of time.

Its also based on the premise that average is derived from total numbers/time - which benefits shorter ruuning programs.

ie. 300,000 viewers over 100 minutes, might be equal to 230,000 viewers over 130 minutes.

Not saying one is more valid than the other, but thats the opposing view.

No, he literally advocates average ratings as industry standard on which advertisers base their spend on in the same article he asserts the nrl are claiming peak averages - which is just not true.