The West Test delivers a winning innings for Seven
• Total TV audience up 60% year-on-year
• Record cricket audience on 7plus Sport
• Test reaches 5.8 million Australians
The highly anticipated first showdown between Australia and England in The Ashes has captivated the nation, reaching 5.8 million people across Seven and 7plus Sport.
The First Test at Optus Stadium in Perth, which saw Australia defeat England in a spectacular two-day test, bowled an average total TV audience of 1.17 million, which was up 60% on last year’s First Test between Australia and India, and higher than the start of the last Ashes series.
Across the two days, an average of 190,000 people tuned in to each session on 7plus Sport, which was up 238% on last year. Day 2, Session 3 was watched by a record cricket audience on 7plus Sport, with 245,000 tuning in.
Standout sessions included:
• Day 2, Session 3 (Saturday): #1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.97 million, national audience 1.6 million – up 100% year-on-year.
• Day 1, Session 3 (Friday): #1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.67 million, national audience 1.18 million – up 18% year-on-year.
• Day 2, Session 2 (Saturday): #2 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.45 million, national audience 1.26 million – up 64% year-on-year.
• Day 1, Session 2 (Friday): #2 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.17 million, national audience 1.05 million – up 42% year-on-year.
Records fall on Kayo Sports for the first Ashes Test
MOST STREAMED TEST MATCH EVER
MOST STREAMED TEST DAY EVER
The First Test Match of the Australia v England 2025/26 Ashes Series has broken records on
Kayo SPORTS recording the highest average streaming audience of any Test Match in its history.
As Australia looked to close out the Match, Day 2 was the most streamed Test Day ever. The Day achieved 90 million minutes streamed on
Kayo SPORTS.