Exactly, and throw in that you only earn that for maybe 10 years, then it's hardly an attractive career choice from a commercial perspective.
They do have an obvious choice if they don't like it - don't play footy at the top level.
The articles make some valid points, although there's a bit of "suck it up princess and deal with it" in the complaints too.
The NRL and clubs would help by being discerning about what is important and what isn't. And if something is insignificant be prepared to say, piss off its none of our business or yours. In this category I'd put things like being seen pissed on the odd occasion, pissing on a tree, rooting mentally competent and emotionally stable women by yourself in places where you are
not making a public spectacle of yourself, eg public toilets. It becomes the clubs and media's business when (a) a player is a habitual dickhead (b) they harm other people (c) they make a spectacle of themselves that is embarassing by any criteria, not just because they were high profile (by this I mean, do something any of us should be ashamed of, whether your Fred Nerk, Kevin Rudd or a high profile footy player). In my view being charged by police for any criminal offence involving dishonesty, assault or sexual assault is legitimate concern for the club and media and should result in suspension from playing, regardless who it is. Standard practice in many companies is to suspend employees charged with crimes until the matter is cleared up, or at the very least remove them from customer facing roles.
It goes without saying that education on social and sexual etiquette, risk management and understanding of actions, consequences, cause and effect should be revved up (clearly some of the players' parents didn't work hard enough on instilling necessary values and behaviours in their sons, though, if the clubs and NRL need to do this, but be that as it may).
Clubs and the NRL would help by being consistent in treating their problem children. The same offence should see the same penalties, regardless of the player's talents or worth to the team. Sure, things like first offence vs repeat sinners should be taken into account. The level of embarassment to the club should only be one of many considerations.
Clubs and players themselves could help by weeding out the dickheads. Name them, shame them, insist their club kick them out, refuse to play in the same team as them, not hire another club's dickheads just because they have talent. If the clubs and players actively worked on getting the dickheads out of the game quickly, it becomes very difficult to tar the 95% or so who are decent hardworking guys with the same brush as the dickheads.
The NRL and clubs also need to lift their game at media management. Figure out what the AFL does - copy it. At least do something different to what they do now which is clearly failing.