Cammo
Bench
- Messages
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The Swans get awful ratings in Sydney but the AFL stick to it, why, because now most people in Sydney (whether they like AFL or not) does know who the Swans are and what game they play.
Not as many people in Melbourne know The Storm or that they play Rugby League not Union, but live Storm games will slowly change that attitude. It will never rate it's pants off, and will most likely never win it's timeslot in Melbourne, but it is about getting the brand known, and getting the people of Melbourne aware they have a team in the NRL competition they can support.
It should also not be about taking AFL fans and converting them to solely League fans, it should be about giving them a choice. If their AFL team is not playing that night, then they have the choice to watch the Storm game and still cheer on a team they support. If live games increase interest just enough to ensure a sellout for most of the Storm games then it is worth it.
I think most people realise that The Storm will never be the dominant team in Melb and that Rugby League will never be the dominant code there (as opposed to some AFL ppl thinking that AFL will become the dominant code in NSW and QLD, which we all know is nonsense) but some people will follow both codes and that is the angle the NRL should take, and I think they should take the hard line on live Storm games in the next broadcast deal.
Not as many people in Melbourne know The Storm or that they play Rugby League not Union, but live Storm games will slowly change that attitude. It will never rate it's pants off, and will most likely never win it's timeslot in Melbourne, but it is about getting the brand known, and getting the people of Melbourne aware they have a team in the NRL competition they can support.
It should also not be about taking AFL fans and converting them to solely League fans, it should be about giving them a choice. If their AFL team is not playing that night, then they have the choice to watch the Storm game and still cheer on a team they support. If live games increase interest just enough to ensure a sellout for most of the Storm games then it is worth it.
I think most people realise that The Storm will never be the dominant team in Melb and that Rugby League will never be the dominant code there (as opposed to some AFL ppl thinking that AFL will become the dominant code in NSW and QLD, which we all know is nonsense) but some people will follow both codes and that is the angle the NRL should take, and I think they should take the hard line on live Storm games in the next broadcast deal.
