Its pretty offensive for an Australian with obviously little knowledge of english rugby league to trivialise the problems we face in this country as being down to poor management (for over 100 years!). Unfortunatley the monopoly of media and government by rugby union types has greatly restricted the spread of rugby league, as an example, it was banned from being played in the armed forces until the end of the 20th century, and universities prevented, discouraged and often punished those who played it as students (indeed the first oxford uni team in the 70s had to use false names to avoid being disciplined!)
The lack of educated rugby league people had obvious implications as influential positions in society were rarely connected to rugby league from MPs to potential sponsors. As these barriers have been recently broken down it is no coincidence that the game over here is experiencing its biggest ever expansion with the summer conference and London League's especially showing massive development outside traditional areas. As a university student myself, it is really good to know that a generation of educated league enthusiasts are being produced through the education system.
Union profits massively from international games at Twickenham and the corporate side of this in particular, as the games bring in businessmen looking for a good social occasion at the weekend. Club rugby union is on the crest of a wave following the "world" cup win and has reached comparible levels with League in terms of attendances, however it is far from being a nationally popular game as has been suggested. Union clubs in the North such as Sale, Leeds, Orrel and Jonny Wilkinson's Newcastle all suffer from the fact nobody in the local community cares about them.
Twickenham is able to subsidise big league signings such as Farrell and Henry Paul and Robinson and does so to make up for the deficit in Union talent, and this means that ultimatley Union can offer more than League for the very best players. Union players are not as highly sought after by League clubs as they are not needed, so the opposite is not really an issue. The continued expansion of Super League will eventually see League reverse the roles in my opinion, but the international game is crucial to public perception (as guys like Wayne Bennet have realised) and so the Aussies have a part to play too!!