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https://www.theaustralian.com.au/sp...l/news-story/0c62f4077cdc90e11dae781eff003cdd
Cricket: Broadcasters demand changes to save BBL
There are still three weeks remaining of the inaugural 59-game season but already robust discussions have been instigated behind the scenes by Fox Cricket and Seven, who are growing increasingly agitated about their $175 million-a-year investment.
It’s understood the TV rights holders are not arguing to reduce the number of games, but are lobbying for other dramatic changes they believe necessary to save the extended seven-week competition from withering on the vine over the course of their six-year deal.
There’s a belief that the lack of resources for the BBL to even compete for A-list international names such as AB de Villiers and Andre Russell has led to a talent and star-power crisis for many teams forced to top up their rosters with club cricketers. Fox and Seven believe a season running as long as the Indian Premier League can work, but only if other critical measures are taken to support the move to an elongated schedule.
Broadcasters are asking for:
• A major increase to the current $1.7m salary cap to bring back international stars;
• A boost in the number of international marquee spots from two per side to as many as four;
• A crackdown on the dire state of pitches being used around the country that has ruined the spectacle at many grounds, with fewer sixes and lower scores;
• Amendments to the schedule to help bring back crowds.
On Sunday night, the Seven Network promoted on their Twitter feed comments from Brisbane Heat star Chris Lynn arguing that the season is too long:
“I think 14 games (per side) is too many … that’s just the vibe I’m getting,” Lynn said.
Lynn’s comments might not have accurately reflected the network’s view, but the post — and the reaction to it — encapsulated the widespread angst behind the scenes from broadcasters, players, coaches and fans alike who feel the competition has gone backwards.
Television ratings for the Big Bash this summer are exceeding both Fox and Seven’s expectations, but both rights holders fear for long-term sustainability unless immediate changes are made by CA at the end of this BBL season.
Broadcasters feel the chances of a 59-game season succeeding have been badly compromised by such a negligible increase to the salary cap — and want to see the mega dollars they have laid out for rights better invested in the BBL.
Under the MOU, the salary cap is only increasing by about $75,000 per year, grossly inadequate according to the networks who have despaired as the likes of de Villiers, Russell, Chris Gayle and Jason Roy — not to mention David Warner and Steve Smith — have featured instead in the Bangladesh Premier League, which offers more money for less work.
The few stars that have signed up for this BBL have in many cases required a large slice of the cap and left teams to fill out their rosters with club cricketers. This has led to criticism of the poor standard of fielding and batting.
Broadcasters don’t believe two internationals on each roster is enough and are demanding more overseas signings, but CA could potentially face opposition from the Australian Cricketers Association if there are fewer jobs for homegrown players.
There is a belief CA will listen to the growing discontent. CA chief executive Kevin Roberts has acknowledged pitches in the first half of the BBL were unacceptable, and isn’t shying away from making scheduling tweaks, but he has flagged the prospect that a BBL salary cap increase could take money away from Sheffield Shield players.
“(The salary cap) is certainly something we’ll keep an eye on over time,” Roberts said on SEN.
“We need to be competitive in terms of player payments and make sure we really cement the position of the BBL in the top two domestic T20 leagues in the world.
“If you’re paying players more for one format you need to reduce pay in another format typically.”
The Fox Cricket channel has accounted for 99 of the top 100 programs on Foxtel over summer and 5.7 per cent of all TV viewing across free-to-air and subscription services. This gives Fox a high-rating sport outside the winter football codes and motor racing.
An average 327,000 viewers tuned in to one-day internationals on Foxtel with 218,000 for BBL matches and 247,000 for Tests simulcast with Seven.
Cricket: Broadcasters demand changes to save BBL
- By Ben Horne
- 12:00AM January 29, 2019
There are still three weeks remaining of the inaugural 59-game season but already robust discussions have been instigated behind the scenes by Fox Cricket and Seven, who are growing increasingly agitated about their $175 million-a-year investment.
It’s understood the TV rights holders are not arguing to reduce the number of games, but are lobbying for other dramatic changes they believe necessary to save the extended seven-week competition from withering on the vine over the course of their six-year deal.
There’s a belief that the lack of resources for the BBL to even compete for A-list international names such as AB de Villiers and Andre Russell has led to a talent and star-power crisis for many teams forced to top up their rosters with club cricketers. Fox and Seven believe a season running as long as the Indian Premier League can work, but only if other critical measures are taken to support the move to an elongated schedule.
Broadcasters are asking for:
• A major increase to the current $1.7m salary cap to bring back international stars;
• A boost in the number of international marquee spots from two per side to as many as four;
• A crackdown on the dire state of pitches being used around the country that has ruined the spectacle at many grounds, with fewer sixes and lower scores;
• Amendments to the schedule to help bring back crowds.
On Sunday night, the Seven Network promoted on their Twitter feed comments from Brisbane Heat star Chris Lynn arguing that the season is too long:
“I think 14 games (per side) is too many … that’s just the vibe I’m getting,” Lynn said.
Lynn’s comments might not have accurately reflected the network’s view, but the post — and the reaction to it — encapsulated the widespread angst behind the scenes from broadcasters, players, coaches and fans alike who feel the competition has gone backwards.
Television ratings for the Big Bash this summer are exceeding both Fox and Seven’s expectations, but both rights holders fear for long-term sustainability unless immediate changes are made by CA at the end of this BBL season.
Broadcasters feel the chances of a 59-game season succeeding have been badly compromised by such a negligible increase to the salary cap — and want to see the mega dollars they have laid out for rights better invested in the BBL.
Under the MOU, the salary cap is only increasing by about $75,000 per year, grossly inadequate according to the networks who have despaired as the likes of de Villiers, Russell, Chris Gayle and Jason Roy — not to mention David Warner and Steve Smith — have featured instead in the Bangladesh Premier League, which offers more money for less work.
The few stars that have signed up for this BBL have in many cases required a large slice of the cap and left teams to fill out their rosters with club cricketers. This has led to criticism of the poor standard of fielding and batting.
Broadcasters don’t believe two internationals on each roster is enough and are demanding more overseas signings, but CA could potentially face opposition from the Australian Cricketers Association if there are fewer jobs for homegrown players.
There is a belief CA will listen to the growing discontent. CA chief executive Kevin Roberts has acknowledged pitches in the first half of the BBL were unacceptable, and isn’t shying away from making scheduling tweaks, but he has flagged the prospect that a BBL salary cap increase could take money away from Sheffield Shield players.
“(The salary cap) is certainly something we’ll keep an eye on over time,” Roberts said on SEN.
“We need to be competitive in terms of player payments and make sure we really cement the position of the BBL in the top two domestic T20 leagues in the world.
“If you’re paying players more for one format you need to reduce pay in another format typically.”
The Fox Cricket channel has accounted for 99 of the top 100 programs on Foxtel over summer and 5.7 per cent of all TV viewing across free-to-air and subscription services. This gives Fox a high-rating sport outside the winter football codes and motor racing.
An average 327,000 viewers tuned in to one-day internationals on Foxtel with 218,000 for BBL matches and 247,000 for Tests simulcast with Seven.
