Divided rugby league fell 25 years ago – but united has it conquered? by Steve Mascord.

[hineyrulz]

 

[This Year?]

During the year nrl viewership was excellent. This included the finals. Fox and kayo ratings combined were significantly up for the year. Fta across the board is in decline. It’s no surprise then that the grand final got lower numbers. And it isn’t going to improve. The days of 4 million watching either grand final on fta are over.

It's a shame that FTA coverage is such a poor quality considering the $$ they'd pay to get exclusive rights too.

 

[Wb1234]

You forgot to mention Endeavour Sports High lol

Westfields something that’s a big one

 

[Pneuma]

It’s amazing just how many things the bogan from Logan doesn’t know.

 

[Pneuma]

Also it would have been interesting to see a viewership breakdown by capital city/region/state to see if it was because their club wasn't in it.

In the good old days you could get fta data broken down by region and city as well as metro data for fox. You could even get regional data broken down for northern and southern nsw for fta once upon a time. The data is harder to get these days as the Wookie will attest.

 

[The_Wookie]

Now you're just being argumentative for the sake of it and deflecting because you don't like the results of the Gemba report.

I dont believe in the parts of the report that are based on "fanatics".

The ratings data provided by OzTam is a survey of about 10,000 people around the country.

Thanks for explaining a system ive been actively reporting and writing on for a decade. I had no idea.

OzTam place a device that measures how long a television is turned on and shows which channel it is viewing. It doesn't know whether there's anyone actually watching the TV.

Um not quite right.

The meters themselves physically have a display like a clock radio, and monitor every TV in the household.

When the TV is turned on, the meter lights up and asks who is watching. You log in your remote or ID. If the TV is turned on and nobody logs in, the device flashes as a reminder.

Every TV in the house is monitored. Users log out when they leave the room. If someone leaves the room and forgets to log out, but logs in another TV, that information is detected too.

“If the TV is turned on and you don’t log in the entire night, that information is discarded, and then we would be contacting our households asking if anything was amiss,” Peiffer says.

https://www.news.com.au/entertainment/tv/tv-shows/the-first-rule-of-the-ratings-box-is-you-cant-talk-about-the-ratings-box/news-story/6dfad3bdbd4b6ea39da0a27e2ef07a65

The fact the two different surveys produced different results shows it is impossible to know what everyone is doing unless you monitor the entire population, which is impossible in this instance.

Representative sampling is an accepted way of collating ratings and is used world wide as an industry standard.

Gaming revenue is dirty money

Call it what you like, its still a legal form of income at this time.

.Investing in real property, plant and equipment is risky and brings meagre returns. In 2021 the Penrith Panthers RLFC made $2,293,000 in 2021. They also made $79,000 from financing activities.

And what was the return from the Panthers Group?

Cronulla Sharks had to sell their stake in the Wooloware retail project because they were in debt. They got just $39,000,000. They've already squandered half of it.

That does kind of suck for Cronulla, but it doesnt make them non viable.

It's a poorly run and inequitable system that is running the game broke. Over its 10 year existence it has siphoned money out of the lower tiers of the game and handed it to the NRL clubs. Our game cannot afford this top-down approach when its survival at the junior level has never been more perilous.

lol f**king siphoned from where exactly? The grant is chiefly based on the tv rights of the NRL as well as the licencing, wagering and other commercial incomes. None of which are generated from any tier below it.

You're finally making sense.

Well now given your posts, I have to doubt myself now.

With all due respect, you wouldn't know shit about the BRL as you haven't lived in Queensland since 1979. I grew up watching more BRL/Queensland Cup on the ABC in the 90s than NSWRL/ARL. My favourite time of the week was 2pm Saturday arvo to watch the Queensland Cup Match of the Week.

Here's a documentary on the BRL that'll bring you up to date on how strong it was and just how much passion it generated.

Watch it. You'll learn something. Great insight from Wayne Bennett, Mal Meninga, Trevor Gillmeister, Wally Lewis, Gary Belcher and other legends of Queensland Rugby League.

Shane Webke is on record admitting his generation supported the BRL and not the NSWRL. Here's a video of him and others pointing out the BRL was the prominent competition for people from Queensland.

With no respect at all. I dont give a damn and it has no bearing on the distribution model of the league.

Just admit you were wrong.

f**king lol.

 

[The_Wookie]

In the good old days you could get fta data broken down by region and city as well as metro data for fox. You could even get regional data broken down for northern and southern nsw for fta once upon a time. The data is harder to get these days as the Wookie will attest.

Even writing for a media company hasnt enabled me to get some data.

Metro data is still done city by city for FTA.
Regional FTA ratings used to be available by region, but the numbers dipped below the top 20 standard and became invisible to the public.

Now we're limited to what broadcasters or the leagues report, regional ratings might appear on the total tv reports as well as VOZ - but they arent available for a week or longer after the event. Its been one of the more challenging parts of collating ratings data for public consumption.

There was really only one or two years where we had city by city breakdowns for Fox.

Kayo data is incredibly scattered, generally we get some early on, but very little past magic round unless theres a major event or record. Some finals data if we're lucky.

 

[Pneuma]

I dont believe in the parts of the report that are based on "fanatics".



Thanks for explaining a system ive been actively reporting and writing on for a decade. I had no idea.



Um not quite right.

https://www.news.com.au/entertainment/tv/tv-shows/the-first-rule-of-the-ratings-box-is-you-cant-talk-about-the-ratings-box/news-story/6dfad3bdbd4b6ea39da0a27e2ef07a65

Representative sampling is an accepted way of collating ratings and is used world wide as an industry standard.



Call it what you like, its still a legal form of income at this time.



And what was the return from the Panthers Group?



That does kind of suck for Cronulla, but it doesnt make them non viable.



lol f**king siphoned from where exactly? The grant is chiefly based on the tv rights of the NRL as well as the licencing, wagering and other commercial incomes. None of which are generated from any tier below it.



Well now given your posts, I have to doubt myself now.




With no respect at all. I dont give a damn and it has no bearing on the distribution model of the league.



f**king lol.

Loved his comments about tv ratings. He has absolutely no idea what he’s talking about. As you say it’s an industry standard.I worked at the abs many years ago and learned a lot about sampling. It’s a highly effective way of providing best estimates of a broad range of indicators including socio economic indicators.

 

[The_Wookie]

I think part of the reason for the low viewer numbers for the 2022 grand final was because it was a foregone conclusion before a ball was kicked.
PENRITH aren't a very popular club outside their area and the Eels aren't a likeable team for neutrals, even though they are fairly well supported nationwide. Also the pre game entertainment wasn't exactly a drawcard for any non-NRL fan either.

Its more that the blowout was on early - happened to the AFL as well. Id like to have seen the breakdowns of the audience - OZtam produced raw data every 15 minutes - and that would give us an indication of the drop off after half time in both the AFL and NRL.-

 

[Pneuma]

Even writing for a media company hasnt enabled me to get some data.

Metro data is still done city by city for FTA.
Regional FTA ratings used to be available by region, but the numbers dipped below the top 20 standard and became invisible to the public.

Now we're limited to what broadcasters or the leagues report, regional ratings might appear on the total tv reports as well as VOZ - but they arent available for a week or longer after the event. Its been one of the more challenging parts of collating ratings data for public consumption.

There was really only one or two years where we had city by city breakdowns for Fox.

Kayo data is incredibly scattered, generally we get some early on, but very little past magic round unless theres a major event or record. Some finals data if we're lucky.

As usual you are 100% correct. I’m an amateur by comparison to you but that was exactly my understanding as well.

 

[This Year?]

Even writing for a media company hasnt enabled me to get some data.

Metro data is still done city by city for FTA.
Regional FTA ratings used to be available by region, but the numbers dipped below the top 20 standard and became invisible to the public.

Now we're limited to what broadcasters or the leagues report, regional ratings might appear on the total tv reports as well as VOZ - but they arent available for a week or longer after the event. Its been one of the more challenging parts of collating ratings data for public consumption.

There was really only one or two years where we had city by city breakdowns for Fox.

Kayo data is incredibly scattered, generally we get some early on, but very little past magic round unless theres a major event or record. Some finals data if we're lucky.

I'd hate to be a sponsor/company trying to get value for advertising. It'd be a nightmare for marketing trying to get a figure for a target audience/sales.

 

[The_Wookie]

As usual you are 100% correct. I’m an amateur by comparison to you but that was exactly my understanding as well.

mate we're all amateurs. Thats why its a good thing when people call out the errors and things I occasionally make on twitter or elsewhere - my work is as much a community work as anything. And im generally grateful for anyones constructive input.

 

[The_Wookie]

I'd hate to be a sponsor/company trying to get value for advertising. It'd be a nightmare for marketing trying to get a figure for a target audience/sales.

Average and reach data has been the industry standard for setting advertising rates for decades. Ratings are also broken down by demographics for them. So they would get region/age/time data to make that judgement.

 

[Pneuma]

Just got this off an article on the smh late last year. Interesting.

‘Increasingly, the conversation around ratings has shifted from the metro-city overnight results to a national result, with seven-day catch-up and BVOD (broadcast viewing on demand) included to more accurately reflect the overall picture. And in that respect, the latest glitch is unlikely to make any difference; whether they’re counted as regional or metro Sydney viewers, those in the “spill” are part of the national total.’

Ratings fail: OzTam gets TV numbers wrong for almost three months

Earlier this week, the agency admitted it had underestimated viewing figures in the Sydney market from early June.

amp.smh.com.au

 

[bad boy bubby]

That does kind of suck for Cronulla, but it doesnt make them non viable.

Be careful, the dipshit used the word "squandered ". If you call paying off some debt and reinvesting to buy one Golf club and look at other opportunities to buy other businesses, then the words defining needs to be learnt.
You know better than to take the dickheads word for things.

 

[Pneuma]

Be careful, the dipshit used the word "squandered ". If you call paying off some debt and reinvesting to buy one Golf club and look at other opportunities to buy other businesses, then the words defining needs to be learnt.
You know better than to take the dickheads word for things.

In wookies defence Mr Potato head writes so many stupid things it becomes impossible to respond coherently to all of them.

 

[bad boy bubby]

In wookies defence Mr Potato head writes so many stupid things it becomes impossible to respond coherently to all of them.

I'm pretty sure that he doesn't need you to answer for him.
And I've been dealing with the Donko a lot longer than you have. I know how he posts.

 

[Pneuma]

I'm pretty sure that he doesn't need you to answer for him.
And I've been dealing with the Donko a lot longer than you have. I know how he posts.

I need beer

 

[bad boy bubby]

I need beer

Correct answer.

 

[The_Wookie]

Be careful, the dipshit used the word "squandered ". If you call paying off some debt and reinvesting to buy one Golf club and look at other opportunities to buy other businesses, then the words defining needs to be learnt.
You know better than to take the dickheads word for things.

Im at work, so didnt really have time to go into the Cronulla thing.