Does our Media Manager have time to answer questions in a CEO blog though?
It's certainly worth a CEO's time.
You'd be surprised how something as simple as this can build people's engagement with the club. If they feel their CEO takes the time to answer them sensibly, even shows a sense of humour (though we've seen too much attempted humour from Ozzie) and humanity in their answers, people are more likely to feel an attachment to the club. I've seen this happen at Sydney FC.
Anyway, no matter who it is, it shouldn't take too long...
...if people ask sensible questions...
To avoid ridiculous questions, someone on the forum can be nominated to check all questions and see if they are legitimate, and give the CEO - or whoever answers - a day or so prior to reading them.
I have seen the Sydney FC one where the CEO sometimes doesn't answer for days, simply because he is busy. Fans understand that and, to be honest, it would only take one small session at the computer per week to answer most questions.