The thing that really impressed me about the Giants was that they are playing a long, long, loooong game whilst the Bulldogs and Eels were really only looking about 12 months ahead.
When their COO was presenting to a group I was taking through from the USA, one of them asked why their crowds were so low relative to the rest of the league. He turned to me and nonchalantly said 'Tim, real quick - are you a Swans or Giants fan?' I answered as a Sydney boy, I didn't really follow either as I'm a league and union guy and he goes 'that's the answer I expected, and frankly I'm not interested in you - I'm interested in your kids'. And he outlined how they have a 25 year plan to become a presence in Western Sydney.
This is absolutely not to knock the Dogs or Eels, who had some truly fantastic people working behind the scenes to promote the game and get things done, but the support the AFL is giving the Giants and the sheer amount of money that they're investing was absolutely staggering. I couldn't not be impressed by how they operate.