docbrown
Coach
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Imagine if Foxtel lost 84.31% of their NSW and Qld customers?
Especially considering this:
Yeah well that's asking a group of hardcore fans.
SMH reckons about 500,000 are subscribing for NRL content. But there's also a cross over group that are subscribing for both NRL & Entertainment packages. If the NRL is no longer on Fox Sports and is available elsewhere (like F2A or a different subscription package) a significant percentage of cross overs may make the decision to dump Foxtel for an NRL subscription combined with a entertainment stream (Netflix, Stan etc). Some people are saying the real churn could be closer to 1,000,000 which is about a third of their subscriber share.
But forget about subscription losses for a second. The real threat here is the Fox-10 revenue collapse. They were projecting revenues for MCN at around $1 billion. A significant proportion of that projected ad spend will follow wherever the NRL goes.
Even if 10 doesn't get a single NRL match it is in their best interests to get the NRL to stay of Foxtel too.
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