I never suggested they wouldn't survive financially, I said they'd lose the battle for hearts and minds...
The NRL doesn't need another failing football business with no fans that is perpetually propped up by rich owners and NRL grants.
What it needs is a behemoth of a club, with a large fan base (big enough to rival the Broncos), that can survive off it's football operations alone.
Unless they make major changes to their brand and target audience, the Dolphins simply aren't capable of that, and they'd end up being a mix between Brisbane's version or Manly and/or Easts, and we don't need that when there is the potential to build something much bigger.
The Dolphins brand is the problem!
Change their geographic representation all you like, people will still see them for what they would be; the Dolphins in drag and 'Brisbane' in name only.
If there was a league above the NRL and one of the other Sydney clubs was moving into it, but changed their name to (e.g.) the Sydney Eels, would you follow them?
Of course you wouldn't, no self respecting Panthers fan would ever be caught dead in an Eels jersey no matter whether they claimed to be from Parra, Sydney, or the bloody moon. So why are you expecting any different reaction from footy fans in Brisbane?
Now history shows that if they (the Dolphins or our hypothetical Eels) created a neutral brand, one that the vast majority of what should be their target audience hasn't grown up hating for generations, then we've got something with potential. But the Dolphins aren't doing that, so that alone should rule them out for the license.
a .. behemoth of a club ?
ahhhh.... they don't grow on trees buddy & no club usually starts out as one , they grow into one. The Dolphin brand will be fine , its a strong brand & yeah people would see them for what they are , Brisbanes 2nd NRL team. And who the hell hates them ? Hardly anyone follows the QRL so barely anyone would even associate or care where their history & roots are.
It'd work.. Brisbane Dolphins .
I like it