Used iPhones for years, now a converted S3 user. There is a 4S, 5 & S3 being used in my house atm. Not a fanboy of either brand, I just get whatever tickles my fancy at the time. What I find is that if you are computer savy & like to fiddle with things, Android is your poison. Happy to just point & click stuff, & are otherwise happy to be served a set menu, go Apple.
For me, smartphones are pretty much like the Falcon V Commodore fight. Both will do the basics the same, so pick whatever you think looks better.